Childcare Director of Admissions

Primrose School•Middleton, WI

9d•Onsite

About The Position

Primrose School of Middleton is looking for a Director of Admissions to lead enrollment growth for our school. This is a relationship-first, results-driven role for someone who knows how to turn a first conversation into a family who feels like they've found home. You'll own the full enrollment journey: generating leads, leading tours, and guiding families from first inquiry to enrolled and settled. You'll sit on our school leadership team alongside our Principal and Education Coach, helping shape how our community grows and how families experience us from their very first touchpoint.

Requirements

Organization: you keep leads, tours, and follow-ups from falling through the cracks
Timely follow-through: families remember how quickly and warmly you responded
A sales mindset rooted in authentic connection: you're comfortable guiding a family toward a decision, and you do it by genuinely listening and building trust, not by pushing
Comfort with social media and community outreach
Confidence leading tours and speaking to groups

Nice To Haves

Childcare or early education experience is a plus, but not required — what matters most is your ability to connect with families and close the loop

Responsibilities

Take the lead on growing school enrollment, owning the strategy and the follow-through
Manage outreach efforts, social media presence, and community engagement events that put Primrose in front of the right families
Lead tours that help parents feel what it's like to be part of our community, not just hear about it
Build and maintain authentic relationships with prospective and current families throughout the enrollment process
Respond to inquiries promptly and manage a pipeline of leads with consistent, timely follow-through
Collaborate with the Principal and Education Coach as part of the school leadership team
Represent Primrose at community events and build local partnerships that support enrollment goals
Track enrollment metrics and adjust outreach strategy based on what's working