Chief Revenue Officer- CRO

The Sports Facilities Companies•Largo, FL

9d•Hybrid

About The Position

Sports Facilities Companies (SFC) is seeking a Chief Revenue Officer (CRO) to lead its next stage of growth. This executive will be responsible for developing and executing a unified, scalable revenue strategy across SFC, integrating sales, sponsorship, corporate development, marketing-driven demand generation, account expansion, and commercial strategy into a cohesive enterprise revenue engine. The role requires a strategic and hands-on leader who can partner with existing teams, enhance systems, and provide enterprise-wide coordination. The CRO will work closely with the CEO, executive leadership, Marketing, Finance, Operations, Legal, Sales, and business-unit leaders.

Requirements

15+ years of progressive experience in sales, revenue leadership, business development, sponsorship, or related commercial functions.
Significant experience leading a complex, multi-channel sales organization.
A demonstrated record of scaling revenue and building predictable, repeatable sales processes.
Experience implementing or optimizing CRM, pipeline-management, forecasting, and sales-performance systems.
Strong financial and commercial acumen, including experience with pricing, contracts, margins, and deal economics.
Experience leading cross-functional teams and aligning Marketing, Sales, Finance, Operations, and Legal around shared revenue objectives.
Exceptional executive presence, communication, negotiation, and relationship-management skills.
A consistent record of recruiting, developing, coaching, and retaining high-performing sales leaders and teams.
Experience leading enterprise sales development teams.
Sound judgment, strategic thinking, strong ownership, adaptability, and the ability to operate effectively at both strategic and tactical levels.

Nice To Haves

Experience managing national sponsorships, naming-rights opportunities, corporate partnerships, or multi-location commercial programs.
Experience integrating multiple business units or platforms into a unified revenue strategy.

Responsibilities

Build on a high-performing sales foundation by partnering with and expanding the existing business development team.
Design and implement the next generation of enterprise sales structure across management, development, advisory, consulting, sponsorship, and other revenue-generating businesses.
Clarify roles, territories, account ownership, quotas, reporting lines, and performance expectations.
Implement rigorous pipeline-management practices covering opportunity stage, ownership, probability, next steps, TCV, ARR, renewal dates, and close timing.
Establish standardized pipeline reviews and forecasting processes for accurate, predictive revenue views.
Scale sponsorship and corporate revenue by building on existing strategies to significantly increase enterprise sponsorship revenue.
Expand scalable capabilities across naming rights, multi-venue packages, category strategy, corporate partnerships, premium inventory, and other sponsorship opportunities.
Establish consistent rate cards, packaging, proposal development, negotiation, and approval processes.
Create a unified sponsorship and corporate sales pipeline integrated with the enterprise CRM and forecasting system.
Increase visibility into national and local sponsorship inventory and maximize enterprise-wide revenue opportunities.
Connect marketing, demand generation, and sales conversion by creating an integrated revenue strategy linking brand marketing, digital marketing, RFP capture, outbound prospecting, inbound strategies, and other demand-generation channels to measurable revenue outcomes.
Develop a closed-loop process from lead generation through qualification, opportunity creation, sales conversion, and closed revenue.
Establish meaningful measurement of marketing-generated pipeline, conversion rates, customer acquisition economics, and closed revenue.
Evaluate the return on investment of marketing and demand-generation strategies and direct resources toward the highest-performing channels.
Strengthen attribution, sales follow-up, conversion rates, and shared accountability between Marketing and Sales.
Expand existing relationships and increase long-term value by identifying opportunities for additional management contracts, development and advisory services, sponsorship, incentive revenue, and other SFC capabilities.
Develop cross-selling strategies across SFC, Power Wellness, Spirit Golf, and other company platforms and capabilities.
Establish account plans for strategic clients and ensure the right level of executive engagement with high-value relationships.
Develop strategies to increase client retention, wallet share, revenue per account, and long-term relationship value.
Establish metrics and reporting that provide visibility into renewal risk, expansion potential, and account-level revenue opportunities.
Protect commercial quality, pricing, and margin by partnering closely with Finance, Operations, and Legal to ensure revenue growth translates into sustainable and profitable economic value.
Improve pricing discipline, contract terms, fee realization, sales-cycle efficiency, and margin contribution.
Increase sales-cycle speed while maintaining appropriate diligence and commercial discipline.
Evaluate opportunities based on revenue potential, operational complexity, contractual exposure, resource requirements, strategic fit, and margin contribution.
Develop commercial approval processes that balance ambitious growth with disciplined risk management.
Lead enterprise performance and culture by building on the capabilities of current leaders and teams to create a high-performing, ambitious, growth-oriented, and accountable revenue organization.
Foster a culture of performance, transparency, collaboration, and continuous improvement.
Establish clear expectations, measurable outcomes, and development opportunities for revenue teams.
Serve as a strategic advisor to the CEO and executive leadership team.
Balance aggressive growth objectives with disciplined pricing, profitability, operational alignment, and risk management.