Chief Revenue Officer (CRO)

ZM Trucks • Fontana, CA

67d

About The Position

We’re looking for a visionary Chief Revenue Officer (CRO) to lead our Sales, Marketing, and Aftermarket teams as we redefine the future of electric mobility. This is a strategic and hands-on leadership role — ideal for a bold, data-driven, and creative commercial leader who can build a brand, drive revenue, and inspire a movement. As part of the executive leadership team, the CRO will shape our go-to-market strategy, lead customer engagement from first contact through long-term ownership, and scale our business as we enter our next phase of growth.

Requirements

• 10–15 years of progressive experience in sales and marketing leadership, ideally in automotive, EV, or high-tech industries.
• Proven record of building and scaling brands, launching products, and driving measurable business growth.
• Strategic visionary with hands-on execution ability.
• Deep understanding of customer journeys, digital channels, and data-driven marketing.
• Inspirational leader who builds teams and culture.
• Excellent communication, negotiation, and analytical skills.
• Passion for sustainability, design, and the transformation of mobility.

Nice To Haves

• Experience managing aftermarket or service operations is highly preferred.
• Startup or scale-up experience a strong plus — comfortable operating in a fast-moving, evolving environment.

Responsibilities

• Develop and execute a unified commercial strategy that connects sales, marketing, and aftermarket operations to drive growth and profitability.
• Partner with the CEO and executive team to define the company’s vision, market positioning, and revenue roadmap.
• Set ambitious targets for sales volume, market share, and customer lifetime value — and deliver measurable results.
• Build and lead the global sales organization across direct, retail, and fleet channels.
• Design and implement effective sales models — including digital, dealership, and partnership-driven approaches.
• Manage pricing, volume forecasting, and customer pipeline to ensure consistent business growth.
• Establish performance metrics, training programs, and incentive systems for the sales team.
• Build a powerful, authentic brand that connects emotionally with customers and stands out in the EV space.
• Lead all marketing functions including brand, digital, performance marketing, PR, and product launches.
• Create integrated campaigns that drive awareness, generate demand, and convert customers.
• Use analytics and market insights to refine strategies, optimize spend, and increase ROI.
• Oversee the end-to-end customer ownership journey — from delivery to service and beyond.
• Develop aftermarket programs that drive loyalty, including service networks, parts distribution, and customer care initiatives.
• Implement systems to capture feedback, improve service quality, and enhance the ownership experience.
• Build partnerships that expand service coverage and elevate customer satisfaction.
• Hire, lead, and inspire a high-performing commercial team that thrives in a fast-paced, entrepreneurial environment.
• Foster collaboration between sales, marketing, engineering, and operations to ensure consistent execution and customer focus.
• Champion innovation, agility, and accountability within the commercial organization.

Benefits

• Competitive base salary, performance-based incentives, and equity participation.
• Health, dental, and retirement benefits.
• Opportunity to make a meaningful impact in one of the fastest-growing EV companies.
• A collaborative, innovative, and mission-driven environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed