Chief Revenue Officer (CRO) - Medicat

Banyan Software
$150,000 - $175,000

About The Position

The Chief Revenue Officer is a senior leadership role reporting to the CEO and responsible for developing and executing Medicat’s go-to-market strategy, driving new revenue growth, strengthening customer acquisition programs, and elevating Medicat’s market presence. This leader oversees Sales, Marketing, and Revenue Operations, ensuring alignment across the full commercial funnel—from brand awareness and lead generation to pipeline management, deal execution, and long-term customer relationships. As a member of the executive leadership team, the CRO operates with significant autonomy and is expected to represent Medicat's commercial interests independently with customers and partners, and in board-level conversations.

Requirements

  • 10+ years of progressive experience in sales, marketing, or commercial leadership roles; minimum 5 years leading teams.
  • Proven track record scaling B2B SaaS, healthcare IT, or ed-tech revenue organizations.
  • Strong understanding of pipeline management, performance marketing, demand generation, and CRM/reporting systems.
  • Exceptional leadership skills with the ability to motivate, influence, and drive accountability.
  • Demonstrated ability to operate with executive-level autonomy, managing sensitive relationships and representing the company externally without close oversight.
  • Analytical, data-driven thinker with experience using metrics to guide decision-making.
  • Reputation for integrity, discretion, and sound judgment in commercially sensitive or ambiguous situations.
  • Excellent communication, storytelling, and executive-presentation skills.

Responsibilities

  • Develop and lead a high-performing sales organization, including hiring, coaching, and performance management.
  • Build and optimize scalable sales processes and KPIs across AE and rev ops functions.
  • Own the full revenue pipeline, ensuring forecasting accuracy, disciplined pipeline management, and predictable outcomes.
  • Implement sales methodologies and tools that accelerate deal cycles and improve close rates.
  • Own the contract review and procurement processes
  • Partner with Product and Customer Success to define value propositions and identify expansion opportunities.
  • Lead Medicat’s brand, messaging, and positioning to strengthen market differentiation.
  • Develop integrated marketing campaigns across digital, events, partnerships, and content.
  • Establish lead-generation and performance-marketing programs that fuel predictable pipeline growth.
  • Oversee creation of marketing collateral, thought-leadership content, customer stories, and product marketing assets.
  • Manage the marketing tech stack, analytics, and attribution frameworks to measure ROI and effectiveness.
  • Shape Medicat’s annual go-to-market plan, including target markets, pricing strategies, and revenue goals.
  • Collaborate closely with Product, Customer Success, and Support to ensure a cohesive customer experience.
  • Provide executive leadership with market intelligence, competitive insights, and commercial strategy recommendations.
  • Contribute to quarterly business reviews, revenue strategy sessions, and board-level reporting on commercial performance.
  • Act as a stand-in for the CEO in commercial and partnership contexts, exercising sound judgment on behalf of the company when the CEO is not present.

Benefits

  • Competitive compensation package including salary, performance-based incentives, and benefits.
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