Chief Marketing Officer CMO

BluZinc • New York, NY

101d • Remote

About The Position

We are seeking a Chief Marketing Officer (CMO) for a remote-based role in the USA. This position is ideal for experienced VPs of Marketing or Senior Directors looking to lead marketing efforts for a small business specializing in online training courses, eLearning, SaaS, and coaching services. The company focuses on educating individual entrepreneurs and small business owners. While headquartered in the Mid-Northeast, the team operates entirely remotely across the USA, fostering an excellent culture with low staff turnover. The ideal candidate will have a proven track record of driving D2C growth for similar companies, with expertise in the top of the online sales funnel, customer acquisition strategies, and tactics that have led to exponential growth through performance media, paid search, direct response advertising, email marketing, video, sales copy, storytelling, and testimonials that yield excellent ROI and ROAS, supported by sales development representatives. While affiliates, partnerships, and word-of-mouth referrals are valued, the focus is on direct-to-customer tactics. Through hands-on leadership of a small, brilliant internal marketing and sales team, the CMO will sustainably develop brand awareness in a compliant manner and generate directly sourced leads who become satisfied clients. The role also involves understanding the entire customer journey and contributing significantly to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support, and success.

Requirements

• Experience as a full-time employee in a senior marketing role at 2 companies for 3-5+ years each, or at least one company for that duration.
• Proven experience in profitably doubling and doubling again sales revenue in a few years (e.g., from approximately <$20MM to $40MM or $70MM or higher).
• Successfully targeted individuals, including experienced entrepreneurs and first-time business owners, to purchase offerings ranging from $2K-$40K+ per event or annual mastermind/masterclass membership with 1-2-1 coaching, 1-2-Many online training courses, and live events.
• Expertise in the D2C top of online sales funnel.
• Expertise in customer/client acquisition strategies and tactics that produced exponential growth.
• Experience with performance media, paid search, direct response advertising, and email marketing.
• Experience with video, short and long-form sales copy, storytelling, benefit selling, and testimonials that convert to excellent ROI and ROAS.
• Understanding of the entire customer journey.
• Ability to lead a small, brilliant internal marketing and sales team.
• Hands-on leadership style.

Nice To Haves

• Candidates who have been responsible for the D2C growth of similar companies at least once, if not multiple times before.
• Ideally looking for an opportunity that will keep you inspired and motivated potentially for the next several years rather than a short stop gap or stepping stone to something else in the near future.

Responsibilities

• Drive D2C growth for a small business in online training courses, eLearning, SaaS, and coaching services.
• Develop and execute customer/client acquisition strategies and tactics for exponential growth.
• Utilize performance media, paid search, direct response advertising, and email marketing.
• Leverage video, sales copy, storytelling, benefit selling, and testimonials to achieve excellent ROI and ROAS.
• Lead and support sales development representatives.
• Develop brand awareness sustainably and compliantly.
• Generate directly sourced leads who become satisfied clients.
• Understand and optimize all touchpoints in the entire customer journey.
• Contribute to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support, and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed