Channel Strategy Specialist

General Motors•Warren, MI

1d•Hybrid

About The Position

You will support GM’s enterprise-owned channels by managing intake, channel planning, content recommendations, and end-to-end execution coordination across IHU, OVD, and mobile placements. The role serves as the connective tissue between business stakeholders, channel strategy, MarTech, Product, and activation teams to ensure channel opportunities are executed effectively and aligned to established governance standards.

Requirements

Bachelor’s degree
1–2 years of experience in digital marketing, channel strategy, or a related field
Familiarity with growth and lifecycle marketing concepts, including basic understanding of acquisition, engagement, and retention funnels.
Foundational experience with analytics and reporting tools such as Adobe Analytics or equivalent; comfort working with data to surface trends and insights.
Basic understanding of mobile ecosystems (iOS/Android), including awareness of app store dynamics, push notifications, and in-app engagement tactics.
Strong organizational skills with the ability to coordinate across multiple cross-functional teams and manage competing priorities in a fast-paced environment.
Clear and effective written communication skills — able to summarize data, findings, and campaign updates for stakeholder audiences in a concise and accessible way.
Comfort working with dashboards and performance reports; ability to identify key trends and flag anomalies for team leads.
Eagerness to learn new tools, platforms, and marketing technologies with a self-starter mindset.

Nice To Haves

exposure to mobile app or software product environments is a plus.

Responsibilities

Serve as the consultative intake lead for enterprise-owned channel requests—clarifying business objectives, assessing channel fit, and guiding stakeholders toward the right placement opportunities
Review submissions against established channel guardrails, governance standards, and customer experience principles
Provide recommendations on channel fit and placement opportunities based on business objectives
Facilitate prioritization discussions when competing business needs arise
Ensure channel usage aligns with approved customer experience and communication strategies
Partner with channel strategists, brand teams, lifecycle marketers, and activation teams to identify opportunities within enterprise channels.
Translate business priorities into recommended channel placements and content opportunities.
Develop channel-specific content recommendations that align with: Customer needs, Channel best practices, Existing campaign strategies
Monitor upcoming business priorities and proactively identify opportunities to leverage enterprise channels.
Own execution coordination from intake through launch.
Partner with: Product teams, MarTech teams, Digital teams, Agency partners, Analytics teams
Facilitate timelines, dependencies, approvals, testing, and launch readiness.
Maintain execution documentation and channel calendars.
Escalate risks and blockers to leadership as needed.
Ensure successful deployment of channel placements and communications.
Monitor channel performance and industry adoption trends.
Support App Store Optimization (ASO) efforts by researching competitive positioning, compiling keyword data, and helping coordinate asset and copy updates across platforms.
Develop recurring reporting and insights for channel stakeholders.
Maintain library of channel tests, performance, and learnings.
Identify opportunities to improve journeys, processes, execution efficiency, and channel utilization.
Share best practices and learnings across marketing teams.