Channel Sales Manager

Coalition, Inc.

1d • $140,000 - $170,000 • Remote

About The Position

As a Channel Sales Manager on Coalition’s Channel & Alliances team, you will own and grow a portfolio of strategic channel partners across the United States, with a preference for candidates based in the Eastern time zone. You will focus on driving adoption and revenue for Coalition’s Automated Detection and Response (ADR) platform, Wirespeed, through value-added resellers (VARs) and other key partners, while collaborating closely with Sales and Marketing on joint go-to-market initiatives. Your work will shape how partners experience Coalition, expand our reach into new customers, and drive meaningful impact on our growth.

Requirements

• 5+ years of experience in channel management, channel sales, or business development with a proven record of achieving or exceeding revenue targets through partners.
• Experience working with VARs, distributors, or other indirect channels, ideally in cybersecurity, SaaS, or related technology sectors.
• Collaborative, self-motivated, and results-oriented mindset with a strong focus on quality, customer impact, and doing what is right for partners and end customers.
• Ability to thrive in a fast-paced, evolving environment, balancing multiple partners, programs, and opportunities while maintaining clarity on priorities.
• Exceptional verbal, written, and presentation skills, with experience presenting to executives and facilitating partner enablement sessions.
• Comfort using social media and digital channels for professional networking, partner engagement, and market presence.
• Strong organizational, creative, and problem-solving skills, with a data-informed approach to managing pipeline and forecasting.
• Proficiency with office productivity suites (Excel/Sheets, PowerPoint/Slides), CRM systems such as Salesforce, and partner or channel management tools.

Nice To Haves

• Experience building or scaling a new channel program or territory, including developing partner onboarding, enablement, and incentive structures.
• Background selling cybersecurity products, security services, or other technical solutions to mid-market or enterprise customers through partners.
• Prior experience working with distributed teams and coordinating cross-functional initiatives across time zones.
• Familiarity with Wirespeed or similar security solutions and an interest in staying current on cybersecurity trends.
• Demonstrated success using events, trade shows, or user conferences as core components of a channel demand generation strategy.

Responsibilities

• Drive channel sales for Wirespeed by identifying, recruiting, and enabling high-potential VARs and other strategic partners in your territory.
• Own a quota-based book of business, managing both channel-sourced and partner-influenced pipeline from prospecting through close.
• Build and execute partner go-to-market plans in collaboration with Sales and Marketing including campaigns, enablement, and co-selling motions.
• Plan and execute partner events, webinars, and trade show engagements to create demand, accelerate deals, and strengthen relationships.
• Develop strong, multi-level relationships within partner organizations, from executives to front-line sellers, to increase mindshare and deal velocity.
• Leverage CRM and partner management tools to forecast accurately, report on performance, and continuously refine your territory and account strategy.

Benefits

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
• Competitive compensation and opportunity for advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed