Channel Program Manager A/V

Panasonic

4h•$100,000 - $120,000

About The Position

You'll design distributor and reseller agreement structures, establish governance frameworks for MDF, VIR, SPIFF and other programs, account for compliance and monitor, and create the operational backbone that connects partner activities to our sales pipeline. As the program is established, the role transitions into continuous improvement and stewardship refining programs based on performance data, adapting to new channels and revenue opportunities, ensuring compliance, and proving ROI.

Requirements

5–8 years in channel/partner program management, sales operations, or contract operations within B2B technology, enterprise hardware/software, or related industries
Bachelor’s Degree required in: Business, AV Engineering/Technology or related field
Demonstrated ability to build operational frameworks from scratch—not just manage existing processes. Designed workflows, created governance structures, or established program infrastructure in ambiguous environments in the past.
Broad experience & knowledge across wireless carriers and support needed to build an industry leading Channel program.
Direct experience with partner incentive programs, including fund approval workflows, proof-of-performance validation, and POS data reconciliation
Contract drafting and negotiation skills—you can collaborate with Legal and Finance to draft clear, enforceable agreements that balance business goals with partner experience
Operational rigor with finance and procurement systems (e.g., PR/RFA approvals, invoice validation, audit documentation) and the discipline to maintain compliance under time pressure
Data fluency with CRM and BI tools (Salesforce, Power BI, or equivalents) and advanced Excel—you can connect program investments to funnel metrics and communicate ROI to leadership
Proficiency in MS Office Suite, including CoPilot
Must be able to communicate professionally and at all levels in order to collaborate with internal and external partners to achieve goal
Must possess a Sales Acumen in order to create buy-in, share vision and impact revenue growth

Nice To Haves

Background in ProAV, video/audio systems, or similar channel-intensive industries
Experience with government compliance frameworks (e.g., TAA compliance) or third-party compliance audits
Familiarity with partner portals, automated POS data collection, or distributor/reseller ecosystems with tiered incentive structures

Responsibilities

Design and draft distributor, reseller, and channel partner agreement frameworks in collaboration with Legal and Finance
Liaison with corporate contracts team to initiate and manage all sales channel related contracts (such as PEPPM or GSA)
Establish governance structures for all programs, including approval workflows, proof-of-performance requirements, and dispute resolution protocols
Build compliance monitoring structure and audit trails that connect partner activities to sales funnel metrics (leads, opportunities, closed revenue)
Create operational infrastructure for POS (point-of-sale) data collection, partner tier validation, and fund payout processing
Define success metrics and reporting frameworks that demonstrate program ROI to executive leadership
Develop partner marketing plans as needed to focus on increasing awareness and sales; ensure that programs are in place and ready for deployment by agreed dates
Monitor program compliance, enforce governance standards, and resolve exceptions or disputes with partners
Draft or review partner communications to ensure alignment with established programs
Where applicable, manage approval and payout of program funds (such as MDF, VIR, SPIFFs) with accuracy, timeliness, and audit readiness
Continuously refine programs based on performance data—adjusting tier structures, incentive rates, and eligibility criteria to maximize partner engagement and revenue outcomes
Adapt program frameworks as new channels emerge or market conditions shift, ensuring scalability and relevance
Track and report on pipeline impact: partner-sourced leads, conversion rates, and revenue attribution tied to program investments