Channel & Performance Marketing Internship - Summer 2027

Red Wing Shoe Company • Red Wing, MN

3d • Hybrid

About The Position

Red Wing Shoe Company’s 2027 Internship Program provides meaningful work experience and exposure to how corporate teams develop strategies and practices that support retail and manufacturing partners and customers worldwide. The Channel & Performance Marketing Intern supports marketing initiatives that drive engagement across retail, wholesale, and partner channels, collaborating with cross-functional teams on campaign planning and execution, content creation, event marketing, and product launches.

This is a hybrid role. Candidates must live within commuting distance of Red Wing, Minnesota, and work onsite on Tuesdays and Wednesdays. Interns generally work 40 hours per week, Monday through Friday, during core business hours. Fridays are typically shorter, often ending around 1:00 p.m., though schedules may vary based on business needs. Compensation is $25 per hour.

Requirements

• Currently pursuing a degree in Business, Marketing, or Communications.
• A learning mindset and sense of curiosity.
• Excellent written and verbal communication skills.
• Excellent time and priority management skills.
• Organized, detail-oriented, and able to work independently.
• Ability to work with multiple stakeholders and manage various deadlines and deliverables.
• Ability to build relationships within the organization and outside the immediate team.
• Must live within commuting distance of Red Wing, Minnesota, and be available to work onsite Tuesdays and Wednesdays.

Nice To Haves

• Experience with apparel, footwear, or the trades category.

Responsibilities

• Develop and execute retail marketing assets for product launches, promotional campaigns, retail events, and brand storytelling across Red Wing’s retail locations and wholesale partners.
• Partner with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
• Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
• Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for partnerships such as SkillsUSA and other strategic organizations.
• Support product photo and video shoots by coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed