Channel Optimization Consultant
About The Position
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices Team Overview The Channel Optimization Consultant will drive the execution and optimization of integrated paid social and media campaigns across U.S. markets. This role focuses on delivering measurable outcomes including brand awareness, engagement, and lead generation. The ideal candidate brings expertise across B2B and B2C channels and leverages data-driven insights to optimize performance. This role will report directly to the Manager of Social Media. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Requirements
- 4+ years of experience managing paid social and paid media campaigns in a B2B, B2C, or agency environment; bachelor’s degree in marketing, business, or related field (or equivalent experience).
- Proven expertise across platforms including LinkedIn, Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), Reddit, and ABM tools such as Demandbase.
- Strong ability to analyze campaign performance, identify trends, and translate insights into actionable optimizations.
- Deep understanding of audience segmentation, targeting strategies, bidding models, full-funnel media planning, and campaign tracking (UTMs, pixels, attribution).
- Demonstrated success managing budgets, pacing, and ROI, with strong communication, organization, and proficiency in Excel in a fast-paced environment.
Responsibilities
- Monitor campaign performance, conduct in-depth analysis, and recommend optimizations to improve key marketing metrics.
- Develop and deliver performance reports, translating campaign data into clear insights and actionable recommendations for stakeholders.
- Partner with cross-functional teams to align paid, owned, and earned media strategies with U.S. and global marketing objectives.
- Apply best practices and innovative approaches to optimize full-funnel performance across platforms, including LinkedIn, Meta, YouTube, and Demandbase.
- Support campaign operations and process improvements, including tracking frameworks, reporting methodologies, and onsite execution for key events; leverage tools such as Sprinklr, Eloqua, and ABM platforms.
Benefits
- day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
- Spousal, domestic partner, and other eligible dependent coverage is available on select plans.
- Tax‑advantaged HSA and FSA accounts
- company‑paid basic life and AD&D
- optional voluntary life and AD&D for you and your family
- short‑ and long‑term disability.
- legal plan
- pet insurance
- travel accident coverage.
- adoption assistance
- fertility planning coverage
- caregiver support
- Dependent Care FSA for possibility of an employer match
- complimentary Care@Work membership
- up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
- 401(k) with employer match
- Employee Stock Purchase Plan (ESPP).
- financial wellness resources
- career coaching
- optional long‑term care insurance
- tuition reimbursement
- flexible time off for exempt employees or paid time off for nonexempt employees
- up to 12 paid holidays per year
- commuter benefits
- employee discounts
- charitable gift matching
- paid volunteer time off
- corporate volunteer events
- 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
