Channel Marketing Manager

CRH Americas • Dunwoody, GA

2d • Onsite

About The Position

Oldcastle APG, a leading provider of outdoor living solutions in North America, is seeking a Channel Marketing Manager to oversee our Pro Dealer Channel go-to-market strategy for our entire portfolio of brands. In this role, you will be charged with connecting insights and opportunities generated by our Brand Marketing team to build results-driven programs that generate revenue, support sales teams and grow our customers into loyal partners. The ideal candidate for the Channel Marketing team is an accomplished marketing leader with a high degree of connection to - and understanding of - the sales process, as APG's Channel Marketing team serves as the “bridge” between sales and marketing. Though experience in the building products space is not required, the ability to operate cross-functionally, identify key strategic priorities and balance competing priorities from sales, marketing, product and leadership will be crucial for success.

Requirements

• 7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles.
• Bachelor's degree - or equivalent experience - in marketing, communications, business or a related field.
• Analytical problem solver with experience in analyzing business cases and developing go-to-market strategies in the building products industry.
• Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decisionmakers.
• Excellent presentation skills and the ability to communicate confidently and professionally.
• A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
• Strong sense of urgency and ability to respond to requests and challenges quickly.
• Ability to travel up to 15%.

Nice To Haves

• Agency experience and/or experience in the building & construction industry is preferred but not required.

Responsibilities

• Strategic Planning & Initiative Development
• Own strategic account planning for the Pro Dealer vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.
• Oversee the design, execution and maintenance of channel marketing plans including and not limited to co-op programs, advertising, selling tools, training, samples and displays.
• Effectively manage Channel budgets to achieve brand-level KPIs, with a focus on increasing revenue.
• Channel and Product Expertise
• Develop expertise in the Pro Dealer channel to ensure customers are kept at the center of how APG brands are positioned, merchandised and sold.
• Continuously explore industry best practices to maximize creativity, inform our team and drive results.
• Build expertise across APG's product categories to establish trust and ensure our brands are marketed effectively within the Pro Dealer channel.
• Present strategy and initiatives to senior leadership - both internal to APG and external to our Retail partners.
• Sales Team Support
• Develop a deep integration with Pro Dealer leadership to understand - and achieve - sales goals for multiple APG brands simultaneously.
• Work closely with internal and external stakeholders to ensure that APG delivers a best-in-class brand experience at every stage of the buying cycle, both online and in-store.
• Cross-Departmental Collaboration
• Partner with Brand Marketing to ensure their strategies align with overall Pro channel strategy - including helping to refine messaging, positioning, branding, merchandising, online presence, customer experience and more.
• Work closely with stakeholders in brand management, CRM, sales and others to ensure their strategies and initiatives align with Pro Channel best practices and are effectively driving revenue.
• Promote teamwork and collaboration, show initiative and influence with stakeholders to successfully execute Pro Channel marketing initiatives within a crowded landscape.
• Develop and sustain strong partner relationships with key Pro Dealer contacts, vendors, and third-party agencies.
• Performance Analysis
• Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.

Benefits

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees