Channel Marketing Manager
About The Position
We’re hiring a Channel Marketing Manager to build and execute Blumira’s channel marketing strategy—primarily focused on MSPs. This role sits in Marketing and will work day-to-day with our Sales-side Channel & Alliances team to design programs that attract, enable, and grow high-performing partners. You’ll be accountable for channel program execution across campaigns and events, and for delivering consistent reporting on channel performance and impact. This is a highly cross-functional role for someone who can translate partner needs into scalable marketing programs, build repeatable motions, and confidently measure what’s working.
Requirements
- 4+ years of B2B marketing experience with at least 2+ years in channel/partner marketing (MSPs, VARs, SIs, or distributor ecosystems).
- Proven experience building and executing co-marketing campaigns that drive pipeline and measurable results.
- Experience coordinating cross-functionally and managing multiple programs simultaneously.
- Strong operational skills: campaign tracking, reporting, attribution basics, and performance optimization.
- Excellent communication skills—able to influence stakeholders across Marketing and Sales.
Nice To Haves
- Cybersecurity experience (SIEM, MDR, EDR, XDR, SOC tooling, managed security services, compliance-driven markets).
- Familiarity with MSP ecosystems, partner program constructs, and partner enablement best practices.
- Experience with marketing automation/CRM and reporting (e.g., HubSpot/Marketo/Pardot + Salesforce) and BI/dashboarding.
- Comfort building “campaigns-in-a-box” and partner kits that are easy for MSPs to adopt.
Responsibilities
- Channel Marketing Strategy & Program Ownership
- Develop and own the channel marketing strategy (with an MSP-first emphasis), aligning to revenue goals and channel growth priorities.
- Create scalable partner marketing plays across the funnel: recruitment, activation, enablement, pipeline generation, and retention.
- Build an annual/quarterly channel marketing plan (themes, offers, partner tiers, program calendar, budgets).
- Partner Campaigns & Co-Marketing
- Design and run co-marketing campaigns with MSPs (webinars, email nurtures, paid/social kits, content syndication, partner-led promotions).
- Produce partner-ready assets and toolkits (campaign-in-a-box, pitch decks, landing page templates, battlecards, email copy, one-pagers).
- Collaborate with Product Marketing to ensure messaging resonates with MSPs and mid-market buyers.
- Events & Community
- Plan and execute partner-focused events (trade shows, partner roadshows, field events, virtual events, enablement workshops).
- Support the Channel & Alliances team with event strategy, partner participation packages, and post-event follow-up motions.
- Cross-Functional Execution
- Work across Marketing (Demand Gen, Content, Product Marketing, Lifecycle/Email, Web, Creative, PR) to deliver programs on time and on brand.
- Coordinate closely with Channel & Alliances Manager to align programs to partner needs, pipeline goals, and field priorities.
- Reporting & Performance Management
- Build and deliver consistent reporting on channel marketing performance (partner-sourced pipeline, influenced revenue, campaign ROI, partner engagement, event impact).
- Own tracking hygiene for channel campaigns: UTMs, partner attribution, lead routing, partner segmentation, and dashboards.
- Use insights to optimize programs and recommend investment shifts.
Benefits
- Competitive compensation and stock equity plan
- Unlimited PTO
- A flexible work environment that supports working from home
- Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
