Channel Marketing Manager

MSI Computer Corp
3h$70,000 - $95,000

About The Position

We are looking for a results-driven Channel Marketing Manager with strong Amazon Ads experience and solid data analytics knowledge to plan, execute, and optimize digital marketing campaigns.  This role will own channel-level performance, drive growth through paid media, and translate data into actionable marketing strategies.

Requirements

  • 3+ years of experience in channel marketing or performance marketing
  • Proven, hands-on experience managing Amazon Ads campaigns
  • Strong data analytics skills with the ability to translate numbers into strategy
  • Experience with digital marketing ads planning, execution, and optimization
  • Proficiency with reporting and analytics tools (Amazon Ads Console, Excel/Google Sheets, BI tools)
  • Solid understanding of paid media KPIs and attribution
  • Strong communication and stakeholder management skills

Nice To Haves

  • Amazon DSP experience (audience targeting, retargeting, and full-funnel strategies)
  • Experience with additional paid media platforms (Google Ads, Meta, TikTok, etc.)
  • Background in eCommerce, DTC, or marketplace-driven businesses
  • Experience with creative testing and performance optimization
  • Familiarity with automation tools and bid management platforms

Responsibilities

  • Plan, execute, and optimize digital marketing ad campaigns
  • Manage Amazon or ecommerce advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display; DSP exposure a plus)
  • Develop channel-level strategies aligned with business and growth objectives
  • Analyze campaign performance using data-driven insights (ROAS, ACOS, CPC, CVR, etc.)
  • Build performance reports and dashboards with clear insights and recommendations
  • Conduct keyword research, audience targeting, and budget optimization
  • Test and scale new ad formats, creatives, and bidding strategies
  • Collaborate cross-functionally to align promotions, launches, and messaging

Benefits

  • Competitive base pay
  • Performance bonus
  • 10 days of paid national holidays
  • Paid time off (sick + vacation)
  • 100% covered Medical, Dental, Vision, and Basic Life AD&D Insurance for employee, with optional dependent coverage
  • 401K retirement plan with employer match
  • Employee engagement and annual event
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