Channel Marketing Manager, Beauty

Texas L P•Boston, MA

7d•$82,170 - $102,712•Hybrid

About The Position

Helen of Troy is seeking a strategic Channel Marketing Manager who will serve as the critical pivot point between our Brand and Sales teams to drive merchandising, promotions, and commercial strategy for our powerhouse hair appliance brands— Revlon and Hot Tools . Reporting to the Director of MS&P and Channel Marketing for Retail, you will help shape how our brands show up with consumers and retail partners by developing and executing channel strategies, supporting and monitoring key initiatives like our universal pricing policy, informing key customer-facing recommendations, and enabling successful line reviews and joint business planning. This role maintains consistent communication loops with Brand, Sales, Finance, and Supply Chain, acting as both the voice of Sales within the brands and the voice of the Brand to the field. You will embed external retail insights into business planning, guide customer teams with clear strategy and selling direction, and ensure our plans are executed with excellence to position our brands for long-term growth.

Requirements

Strong project management and organizational skills
Excellent communication and interpersonal abilities
Ability to work independently and collaboratively in a fast-paced environment
Bachelor's Degree
Authorized to work in the United States on a full-time basis

Responsibilities

Channel Strategy and Commercial Planning Support the development and refinement of channel ‑ specific strategies for each brand.
Update and communicate assortment, pricing, shelving, and promotion guidance to Sales and cross ‑ functional partners.
Track and surface channel risks (e.g., price matching, promo overlap) with recommended solutions.
NPD & L aunch Support Gather customer and Sales inputs to inform pipeline and new product opportunities.
Embed retailer requirements (pack size, margin expectations, reset timing) into NPD discussions.
Support Retail Execution scorecard and track early launch performance to identify market issues and best practices.
Consolidate customer requests (custom packs, exclusives, in-and-outs) and assess fit with brand strategy and SOPs.
Guide customer teams on feasibility and ensure proposals meet profitability requirements.
S ales Enablement Prepare brand ‑ aligned selling narratives, category insights, and recommendations for customer line reviews.
Participate in internal prep meetings and occasionally attend retailer line reviews with Sales.
Support development of Joint Business Plans by providing brand strategy, category framing, and commercial guidance.
P romotional Planning Communicate and upkeep brand promotional calendars and activation expectations to customer teams.
Track major retailer-specific events (e.g., Prime Day, Ulta tentpoles) and share implications for planning.
Analyze promotional performance and integrate learnings into selling decks and future guidance.
A nnual Business Planning Provide customer and shopper insights to influence upstream brand planning.
Translate brand strategies into clear commercial priorities for Sales.
Share visibility to retailer milestones (line reviews, resets, price changes) that affect brand planning.
S ales Ops Support Audit and collaborate across sales ops and sales leads to drive enforcement of universal pricing policy, including recommendations on stop ships, process improvements and overall workflows with vendor support.
Partner closely with sales ops to help support allocation scenarios to help guide recommended channel and customer quantities.
Coordinate input from key teams and support alignment on allocation decisions.
Partner with sales ops to ensure hand off on retailer decks, coordination of line review calendars and internal meetings.