Channel Marketing Manager

Akamai • Cambridge, MA

4h

About The Position

The Channel Marketing Manager- Distributors & TSDs will work closely with North America channel sales, regional marketing, and global partner marketing teams to design and execute distributor-led demand generation programs. This role will focus on driving pipeline and revenue through strategic distributors and technology services distributors (TSDs), including partners such as Carahsoft, Arrow, and AVANT Communications.

You will collaborate with channel sales, distributor account teams, and global marketing functions including digital, field events, and partner programs. Leveraging your experience in partner and distributor marketing, you will apply a data-driven approach to build scalable programs that drive pipeline growth and improve marketing ROI across complex partner ecosystems.

Requirements

• Have 8 years of relevant experience and a Bachelor's degree in marketing, business, or a related field
• Have experience in B2B or channel marketing, with a proven track record of driving pipeline through partner-led demand generation
• Have experience working with distributors, TSDs, or indirect go-to-market models
• Have a strong understanding of MDF strategy, partner co-marketing, and multi-tier partner ecosystems
• Have strong analytical skills with a data-driven approach to decision-making and optimization
• Enjoy working cross-functionally with sales, marketing, and partner teams
• Possess a proactive, self-motivated mindset with the ability to operate effectively in a fast-paced environment

Responsibilities

• Developing a deep understanding of Akamai's channel strategy and aligning distributor marketing initiatives to that strategy and North America sales priorities
• Building and executing joint marketing plans with distributors and TSDs to drive pipeline creation, progression, and conversion
• Driving distributor-led demand generation programs across digital, events, webinars, and content syndication
• Designing and scaling repeatable campaign frameworks across distributor and TSD ecosystems, enabling advisors, sub-agents, and partners
• Partnering with channels sales, field marketing, and distributors to support co-selling motions and accelerate pipeline
• Managing MDF investments and delivering data-driven reporting to optimize ROI and demonstrate measurable impact on pipeline and revenue

Benefits

• healthcare
• 401K savings plan
• company holidays
• vacation (in the form of PTO)
• sick time
• family friendly benefits including parental leave
• employee assistance program including a focus on mental and financial wellness
• incentive compensation opportunities in the form of annual bonus or incentives
• equity awards
• Employee Stock Purchase Plan (ESPP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees