CCM Manager, Aperitifs

Campari Group•York, NY

2d•$101,200 - $134,000•Onsite

About The Position

The Channel Marketing Manager is responsible for developing and executing insight-driven, trade-specific brand activation programs that drive profitable growth for Campari America’s Italian portfolio. This role partners closely with Brand Marketing, Sales, Field Activation, and external agencies to ensure programs are aligned with brand strategy, channel priorities, and execution capabilities in market. The role emphasizes program strategy, customer relevance, execution excellence, and ROI discipline, translating consumer and channel insights into scalable, high-impact commercial plans.

Requirements

5+ years of experience in Marketing, Channel Marketing, or Customer Marketing
Minimum 3 years managing trade or channel activation programs in the U.S. spirits industry
Proven experience managing agencies and complex, multi-brand programs
Bachelor’s degree required
Ability to travel up to approximately 25%
Regular in-office presence aligned with team expectations

Responsibilities

Drive volume, distribution, and velocity through effective channel and customer marketing programs
Translate consumer, customer, and channel insights into compelling activation strategies
Ensure strong alignment between brand strategy, sales priorities, and in-market execution
Develop insight-led, channel-specific activation programs including POSM, sampling programs, tool-kits, key visuals and print-on-demand, and shopper marketing across the House of Italian Portfolio.
Create channel standards, playbooks, and execution guidelines to ensure consistency and scalability
Develop and cultivate agency relationships for Below The Line needs (asset creation, data for Selling Stories, Sell Sheets and KVs) and build scopes accordingly
Identify opportunities to extend national brand initiatives into regional and key account executions that would include Brand Partnerships and Innovation Commercialization.
Lead end-to-end planning, execution, and optimization of channel programs
Partner with Sales, Field Marketing, and distributor teams to ensure programs are relevant, sellable, and executable
Conduct quarterly market visits to monitor execution quality, distributor and customer feedback, and competitive activity
Provide clear sell-in tools, execution frameworks, and expectations to field teams
Define KPIs and success metrics to measure program effectiveness and execution quality
Track, analyze, and report program performance, correlating activity to volume, distribution, and ROI
Share insights and learnings with marketing, sales and leadership to shape future brand plans and channel strategies
Support monthly business reviews and performance discussions
Manage program and agency budgets with disciplined financial stewardship
Develop market investment recommendations rooted in insights and performance data
Monitor forecasts against spend and proactively flag risks or optimization opportunities
Contribute to integrated communication planning across Channel Marketing, Brand Marketing, Field Marketing, Field Sales, Trade Advocacy and global and local leadership teams
Collaboration and Project Management on key initiatives with Global Team
Build strong partnerships with internal stakeholders to drive clarity, alignment, and execution excellence
Ensure brand strategies, positioning, and standards are consistently reflected across all channel executions