Channel Marketing Manager, Americas

Arcserve • Eden Prairie, MN

33d • Remote

About The Position

Arcserve provides exceptional solutions to protect the priceless digital assets of organizations in need of full scale, comprehensive data protection. Established in 1983, Arcserve is the world’s most experienced provider of business continuity solutions that safeguard every application and system, on every premises and every cloud. Organizations in over 150 countries around the world rely on Arcserve’s highly efficient, integrated technologies and expertise to eliminate the risk of data loss and extended downtime while reducing the cost and complexity of backing up and restoring data by up to 50 percent. Arcserve seeks a results-driven Americas Channel Marketing Manager to accelerate demand generation and drive revenue growth through value-added resellers (VARs), distributors, and managed service providers (MSPs) in the US and Canada. This role focuses on both market-through and sell-through strategies, aligning closely with sales and partner teams to deliver measurable ROI from marketing campaigns and programs. The ideal candidate is a collaborative, data-driven marketer with a passion for building partner relationships, executing integrated campaigns, and driving business outcomes. You thrive in a fast-paced environment, are comfortable with experimentation, and have a track record of aligning marketing initiatives with sales and partner revenue goals.

Requirements

• 3 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry.
• Proven experience working with VARs, distributors, and/or MSPs.
• Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills.
• Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio).
• Familiarity with email outreach tools (like Apollo, Salesloft, Outreach).
• Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing.
• Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment.
• Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners.
• Self-starter comfortable with experimentation, learning new technologies, and adapting quickly.

Nice To Haves

• Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions.
• Collaborative team player who builds strong relationships with internal and external stakeholders.
• Customer- and partner-focused mindset, with a passion for driving engagement and business impact.
• Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands.
• Committed to continuous learning, creativity, and making a measurable impact.

Responsibilities

• Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs.
• Build and manage co-marketing programs, campaigns, and sales plays with key partners, ensuring alignment with regional revenue goals and sales priorities.
• Localize and amplify global campaigns for the US and Canada, focusing on accurate messaging and relevance to the target audience.
• Build and maintain trusted relationships with key channel partners and internal cross-functional teams (sales, product, digital, field marketing).
• Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through.
• Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes.
• Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement.
• Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment. Present quarterly business reviews.
• Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees