Level Sports, CEO

Mechanism Ventures

1d•$180,000 - $220,000•Remote

About The Position

Level Sports is seeking a golf-obsessed operator to lead Level end-to-end and make it a highly profitable, growing golf company. The CEO will own the business, including its P&L, product, growth, and team; set strategic direction; and serve on the board. The company has an established product, loyal customer base, growing owned audience, and operations designed to scale. The CEO will work with Mechanism specialists across Growth, Product, Engineering, Design, Operations, People, Finance, and Legal, while taking a hands-on approach to testing and execution. The role focuses on expanding the growth engine, driving profitable growth, and developing the product line and team. The CEO will manage growth channels and creative, build an audience that converts into customers, oversee financial performance and investment decisions, and identify and launch complementary golf products. The role combines strategic leadership with direct execution and includes a full handoff from the current CEO. Compensation includes a base salary and significant equity. For candidates in New York, Washington, Colorado, California, and Illinois, the stated base salary range is $180,000 to $220,000 USD.

Requirements

Deep understanding of golf culture, how golfers practice, and what motivates them to buy; ability to recognize credible instruction and build relationships with coaches, creators, and golf communities.
Personal experience running paid media, especially Meta, producing creative at volume, and scaling acquisition channels; ability to set strategy and execute hands-on.
Experience growing a direct-to-consumer brand selling a physical product; premium-price product experience is preferred in the posting's description of the ideal background.
Financial judgment involving acquisition costs, margins, inventory, operating expenses, cash, and making sound decisions with limited cash.
Experience building a business or owning meaningful outcomes at an early-stage company; ability to move quickly, solve problems with limited resources, and own results.
Daily use of AI to accelerate analysis, creative, and execution, with workflows built and results to demonstrate.
Experience hiring and leading strong performers and judging when hiring creates more value than doing the work personally.

Nice To Haves

Experience growing a premium-priced direct-to-consumer physical-product brand.

Responsibilities

Own Level’s business end-to-end, including the P&L, product, growth, and team, and set its strategic direction.
Own strategy and hands-on execution across paid media, creative, email, and partnerships.
Build an owned audience through golf content, training programs, and offers, and convert that audience into customers.
Develop and ship new creative weekly, improve landing pages and nurture sequences, and scale approaches that generate profitable sales.
Plan cash and inventory around seasonal demand, improve product and fulfillment margins, and make disciplined growth-investment decisions.
Build a case for additional capital to accelerate profitable growth and track investment results.
Identify, validate, and launch complementary golf products, including evaluating demand, margins, and inventory needs before scaling.
Develop credible partnerships using golf-industry relationships.
Hire contractors and team members where they improve execution and support profitable growth.
Complete onboarding and the CEO handoff; build relationships with the team, contractors, and Mechanism Practice Areas.
Evaluate campaigns, training offers, audience initiatives, product tests, and holiday results to determine what to scale, improve, or stop.
Partner with product and operations to establish a weekly creative program and run weekly creative and conversion testing.
Review unit economics, cash, inventory, and supplier obligations; take responsibility for operations and financial performance.
Run a weekly operating cadence covering revenue, acquisition cost, margins, cash, inventory, and customer experience.
Address operational bottlenecks and determine where contractors, automation, or hiring will help.
Show measurable progress toward three consecutive profitable months and present a spring-season plan, including Father's Day, product or price tests, investment priorities, and team needs.