CDP Strategy & Digital Personalization- Director

PwC•Tampa, FL

9d•$122,500 - $423,780•Remote

About The Position

As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies to refine technology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together. As a Director, you will set the strategic direction and lead business growth efforts, making impactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's "reputation, understanding that quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network, leveraging our collective strength to amplify client satisfaction.

Requirements

At least a High School Diploma
At least 8 years of experience in sales, marketing or PwC experience

Nice To Haves

Preference for a Bachelor's degree
Proven experience working with and versed in Adobe Experience Cloud products
Previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products
Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
Proven track record of managing successful CDP implementation, data architecture and data modeling; preferably with experience working in CDP, CRM
Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes
Familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
Command of identifying resolution components and enabling technology (i.e. profile merge rules, identity graph, identity service provider, etc.)
Working with audience-based digital marketing strategy either at an agency or brand
Oversight of the CDP technology solution (e.g. oversee steady state assisting teams, interact with business owners, plan for break / fix and other enhancements / maintenance)

Responsibilities

Leading digital personalization, MarTech, and/or CDP initiatives
Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
Shaping platform roadmaps and implementation strategies
Translating business objectives into scalable digital solutions
Leading complex initiatives across business and technical teams
Understanding of customer data strategy, integrations, and activation workflows
Influencing strategic direction across multiple workstreams