Category Marketing Intern

Graco•Rogers, MN

21h•Onsite

About The Position

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. The Graco Intern Program offers more than just work experience—it’s a chance to make an impact. As an intern, you’ll take on projects that matter to the business, contribute to initiatives that drive progress, and develop skills that prepare you for what’s ahead. Throughout the program, you’ll expand your industry knowledge, collaborate with professionals who are passionate about doing things the right way, and experience a culture that thrives on new ideas and continual growth. You’ll also take part in events designed to support both your learning and personal development. The program concludes with a final presentation where you’ll showcase your achievements and the difference you’ve made. The purpose of this position is to learn through immersion within the Category Marketing team. The intern will support market research, competitive analysis, and go-to-market planning for an assigned category throughout the summer, closing with a final presentation to the Executive Leadership Team. This is an opportunity to build foundational skills in strategic marketing while contributing to real category strategy work. This role is a strong step toward a long-term career in category marketing, product marketing, or strategic marketing leadership.

Requirements

Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
Excellent verbal and written communication skills
Strong interpersonal skills
Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
Ability to work independently on assigned projects
Minimum GPA of at least a 3.0 on a 4.0 scale desired
Applicants must be legally authorized to work in the United States.
This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

Responsibilities

Assist in gathering data to support the development of a category roadmap, helping identify market trends and opportunities
Support primary and secondary market research on an assigned category to help understand customer needs and the competitive landscape
Help identify and organize information on target customer segments to support prioritization discussions
Support the team in maintaining consistency of product branding and messaging materials
Assist with coordination tasks related to product launch activities across marketing functions
Help draft or organize messaging and positioning materials for review by the team
Assist in researching potential product-related events (trade shows, webinars, conferences)
Support the collection and organization of Voice of Customer (VOC) data and customer feedback
Assist in compiling competitive analysis research, helping identify differentiation opportunities
Help gather customer testimonials and feedback for use in marketing materials
Support basic research into market pricing trends for the assigned category
Assist in tracking KPIs and compiling performance data for team review
Present findings and project work to the Executive Leadership Team
Other duties as assigned