Wayfinder Category Marketer

Bish's RV, Inc. • Meridian, ID

1d

About The Position

The Category Marketer owns the marketing strategy, positioning, and go-to-market execution for specific Wayfinder product categories, such as travel trailers, toy haulers, lightweight trailers, adventure units, or future product lines. This role is the bridge between product, sales, customer insight, dealer feedback, and marketing execution. The job is to make sure every Wayfinder category has a clear market position, a strong customer message, competitive differentiation, and marketing assets that help the sales team win.

Requirements

• Product marketing or category marketing experience
• Strong writing, messaging, and communication ability
• Competitive research and market analysis skills
• Ability to simplify technical product details into customer benefits
• RV, powersports, outdoor, automotive, marine, equipment, or durable goods experience preferred
• Sales enablement and go-to-market planning experience
• Project management and cross-functional coordination
• Customer-first mindset and comfort working with sales teams
• Curious, practical, and detail-oriented
• Competitive and customer-obsessed
• Clear communicator and strong writer
• Product-minded and comfortable challenging weak messaging
• Able to simplify complexity
• Cares whether marketing actually helps sell the product
• Ability to pass a background and drug test
• Demonstrate alignment with the Company’s vision, mission, and core values in all interactions
• Ability to occasionally travel

Responsibilities

• Own Category Positioning
• Build Category Go-To-Market Plans
• Understand the customer deeply
• Own competitive research and category intelligence
• Translate features into customer benefits
• Create sales enablement tools
• Support product development with market feedback
• Own category messaging across channels
• Manage launch readiness
• Measure category performance

Benefits

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• Employee discounts
• 401K matching
• Company-paid life insurance
• Gym membership reimbursement
• Opportunities for advancement
• RV Borrowing Program
• Access to a partner insurance agency for personalized quotes and coverage guidance across home, auto, RV, and specialty insurance products
• Incredible Team Culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed