Category Manager (Bilingual in Korean)

Pulmuone Foods USA, Inc.•Buena Park, CA

About The Position

Pulmuone Foods USA is seeking a Category Manager who is bilingual in Korean. This role is responsible for developing and executing short-term and long-term category strategies for Asian FRM and K-Snacks in US and global markets (Canada and Europe) across all channels: Club, Retail, and Food Services. The Category Manager will maintain a strategic multi-year plan and roadmap to support category growth and profitability targets, deliver compelling product/category messaging and positioning, and manage products by closely monitoring and analyzing sales volumes, market share trends, and competitive activities based on consumer and product knowledge and insight. This position requires collaboration with cross-functional stakeholders in Sales, SCM, R&D, and Operations for product innovation, planning, commercial and distribution strategies, and issue resolution. The role also involves leading the development of the annual marketing plan, setting and managing P&L targets, leading new product development (NPD) and imports, and supporting the development of the annual marketing budget and quarterly business reviews. The Category Manager will also oversee one direct report.

Requirements

Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration.
Passion for food is a must!
10+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
5+ years in Marketing CM/similar level.
Strong P&L knowledge
Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
Excellent verbal, written communication skills and presentation skills.
Ability to accomplish tasks in a timely manner and meet deadlines.
Ability to travel.
Bilingual in Korean required

Nice To Haves

MBA is a plus.

Responsibilities

Responsible for short term and long-term category strategies for Asian FRM and K-Snacks in US and global markets in Canada and Europe across all channels Club, Retail, and Food Services.
Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.
Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap, planning, commercial and distribution strategies, and any potential product issues.
Lead the development of annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.
Set and manage P&L targets by channels.
Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.
Manage product lifecycle including product improvements and SKU rationalization.
Develop new product marketing plan and develop strategies to communicate with consumers.
Develop and maintain a dashboard of metrics to understand category performance (e.g., volume, profit); build data-driven narratives for Sales team for successful sales achievement.
Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
Support in developing annual marketing budget for the category and deliver marketing activities within the budget.
Support in leading the quarterly business reviews to present to the leadership team.
Oversee one direct report.