Category Manager, PFNA, Target

PepsiCo•Saint Louis Park, MN

2d•$110,700 - $185,250•Onsite

About The Position

Your primary responsibility is to serve as a snacking category expert at Target and Frito-Lay. As Category Captain for Chips and Multipack, you will lead with objective, data-driven insights that elevates the total snacking aisle — from POG development, assortment architecture, and shelf space allocation to insight development, reporting, and business performance storytelling. You will lead end-to-end Category Captaincy for Chips and Multipack at Target, acting as an objective advisor to Target Buyers and delivering POG, assortment, and space strategies grounded in consumer and shopper truth. You will own planogram development and management — from data-driven shelf architecture and space allocation recommendations through the full Target POG building and submission process. Serve as a foremost resource on the snacking landscape — synthesizing macro consumer trends, health and wellness shifts, permissible indulgence patterns, emerging segment growth, and competitive dynamics into a forward-looking point of view. Advise across the broader snacks category, identifying white space opportunities, cross-segment dynamics, and assortment gaps that give Target a sustainable competitive advantage in the snacking aisle. Support Store-level POG execution through partnering across Frito’s regional DSD network to identify solutions and foster executional partnerships. Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior across products, geographies, cohorts, and occasions — driving Target's snacking learning agenda and informing category planning.

Requirements

Bachelor's Degree required; MBA a plus.
5+ years of Category Management or Insights experience within the consumer packaged goods industry.
Demonstrated experience leading Category Captaincy, category advisor, or POG-building responsibilities at Target is strongly preferred; comparable experience with other large-format retailers will be considered.
Hands-on experience with JDA Space Planning Software; familiarity with automated space planning tools such as ShelfIQ is a strong plus.
3–5 years of experience analyzing and interpreting syndicated data, including Circana, NielsenIQ, panel data, and customer POS platforms such as RSI and VendorIQ.
Experience with, or strong desire to quickly adopt, AI-enabled tools such as Microsoft Copilot and ChatGPT to accelerate insight development, improve organization, and enhance efficiency in analysis and communication.
Demonstrated analytical and thought leadership skills with the ability to present category-level recommendations with conviction to buyers and senior stakeholders.
Strong communication and presentation skills — able to interact confidently and effectively with Target Buyers and cross-functional partners.
Strong PC skills, including Excel, PowerPoint, and Word.
Highly collaborative; able to work across account teams, cross-functional partners, and the retailer directly.
Strong planning and organizing skills; ability to manage multiple priorities simultaneously in a fast-paced retail environment.
Must be eligible to work in the United States.

Nice To Haves

MBA a plus.
Comparable experience with other large-format retailers will be considered.
Familiarity with automated space planning tools such as ShelfIQ is a strong plus.
Experience with, or strong desire to quickly adopt, AI-enabled tools such as Microsoft Copilot and ChatGPT to accelerate insight development, improve organization, and enhance efficiency in analysis and communication.

Responsibilities

Lead planogram development and manage Target's POG submission process for Chips and Multipack — leveraging AI and automation tools to drive POG-build efficiency and deliver next-level shelf recommendations grounded in shopper and category data.
Track and synthesize key trends shaping the snacking landscape — including consumer macro shifts, permissible snacking, on-the-go formats, value tier dynamics, and emerging segment growth — translating these into strategic category guidance and line review recommendations.
Develop category reviews and assortment recommendations that reflect a total-category perspective across snack segments, incorporating syndicated data (Circana, NielsenIQ, Panel), shopper insights, and competitive intelligence into a clear, compelling narrative.
Develop insight-based reporting, seasonal program assessments, and assortment impact studies that translate performance trends into actionable recommendations
Stay ahead of industry developments, retail innovation, AI-enabled category management capabilities, and best practices — continuously building expertise that strengthens Target's position in snacking.
Partner cross-functionally with key stakeholders.