Category Manager - Liquor Channel

Sazerac Company • Tampa, FL

2d • Remote

About The Position

This Category Manager role will deliver best-in-class insights, analytics, and category strategies that drive growth for both Sazerac brands and supported retailer partners with the Liquor channel. The ideal candidate is an experienced CPG professional with proven ability to translate complex data into clear, actionable insights that fuel sales execution, shelf expansion, and retailer profitability. Known as a fact-based storyteller who partners closely with field sales, operates autonomously in remote environments, and focuses relentlessly on business impact, not just reporting.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, or a related field
• 7+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG, beverage, or alcohol beverage industries
• Experience supporting national large format retailers (e.g., grocery chains, Total Wine & More, Bevmo, Specs, etc.)
• Proven ability to translate data into customer-facing recommendations that drive results
• Strong expertise in syndicated data (Nielsen, Circana), panel data, and retailer-specific platforms
• Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)
• Strong communication and presentation skills with the ability to tell clear, fact-based stories
• Highly self-motivated with the ability to manage priorities independently
• A valid driver's license
• Ability to work remote

Nice To Haves

• Expertise in data visualization/data preparation tools (e.g., Microsoft Access, SQL, VBA, Alteryx)
• Experience with alcoholic beverages or DSD categories
• Experience working with the Liquor channel

Responsibilities

• Deliver integrated consumer, category, and market insights that inform retailer strategy and in-store execution across the liquor channel.
• Act as a category steward for major liquor chain partners, developing insight-led recommendations to help grow their overall spirits business through our brands and initiatives.
• Identify and prioritize incremental sales, space, and assortment opportunities that drive mutual growth for retailers and the company.
• Develop bite-sized, easy-to-sell insights that help field sales teams unlock distribution, displays, and shelf growth in independent liquor stores.
• Translate complex data into clear selling stories that sales teams can confidently use in customer conversations.
• Partner closely with sales leadership to align insights with executional priorities and commercial initiatives.
• Analyze and synthesize data from syndicated sources (e.g., Nielsen, Circana), panel data (e.g., Numerator), and retailer-specific systems to uncover growth drivers.
• Use tools such as Power BI, Excel, and planogram software to create compelling visuals and narratives that focus on “what to do next,” not just “what happened.”
• Deliver custom analyses and special projects that support customer planning, leadership decisions, and strategic initiatives.
• Operate autonomously in a remote-first environment, proactively identifying opportunities and driving projects from idea to execution.
• Conduct periodic in-market store visits to assess shelf conditions, validate insights, and uncover real-world opportunities.
• Stay current on industry trends, shopper behavior, and competitive activity to ensure insights remain forward-looking and relevant.
• Build and document scalable processes and best practices that improve efficiency and enable future growth.

Benefits

• Competitive Pay
• Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
• Family Coverage: Options to cover family members, including domestic partners.
• 401(k) Plan: Immediate access to a matching 401(k) plan.
• Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
• Mental Health and Wellness: Access to mental health care and wellness incentive programs.
• Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
• Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
• Training and Development: Opportunities for professional growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees