Category Insights Manager - Meijer
About The Position
Kenvue is currently recruiting for a Category Insights Manager to serve as the primary Category Captain and strategic advisor for Meijer across 8–10 categories within the Health, Beauty, and Wellness space. This role will lead category growth initiatives, category reviews, shelf strategy, and planogram development while providing unbiased, fact-based recommendations that drive category performance and shopper satisfaction. The successful candidate will partner closely with Meijer Category Managers, Merchandising Teams, Customer Development, Shopper Insights, and Brand teams to identify opportunities across assortment, shelving, merchandising, pricing, promotion, and omni-channel execution. This individual will be expected to leverage multiple data sources, including Circana, Dunnhumby, JDA/Blue Yonder, and ProSpace, to develop compelling category stories and actionable recommendations. The ideal candidate combines strong analytical skills, retail category management expertise, customer-facing influence skills, and deep experience developing and implementing category strategies in a fast-paced CPG environment.
Requirements
- Bachelor's Degree in Business, Marketing, Analytics, Retail, or related field.
- 5–8+ years of experience in Category Management, Shopper Insights, Customer Analytics, or related CPG functions.
- Demonstrated experience serving as a Category Captain or category advisor with a major retailer.
- Advanced expertise with: Circana (IRI/Nielsen equivalent experience considered), Dunnhumby loyalty and shopper analytics, JDA / Blue Yonder Category Management, ProSpace.
- Strong experience developing planograms and conducting space analyses.
- Advanced Microsoft Excel and PowerPoint skills.
- Exceptional storytelling, presentation, and influencing abilities.
- Experience leading customer-facing category reviews and strategic recommendations.
- Availability to travel 50%
Nice To Haves
- Preferred Experience supporting Meijer or other major grocery/mass retailers.
- Knowledge of Health & Beauty Care, OTC, Wellness, Personal Care, or Consumer Healthcare categories.
- Experience with Numerator, shopper panels, or advanced visualization tools (Power BI, Tableau).
- Experience mentoring analysts or managing category project work.
Responsibilities
- Serve as the primary Category Captain and trusted advisor for 8–10 categories at Meijer.
- Develop and maintain strategic partnerships with Meijer merchants, category managers, analysts, and space planning teams.
- Deliver category leadership that prioritizes total category growth and shopper needs.
- Lead annual category reviews, line reviews, and strategic business planning sessions.
- Identify category trends, emerging shopper behaviors, and marketplace opportunities.
- Analyze category performance using Circana, Dunnhumby, shopper card, panel, and internal data sources.
- Develop strategic recommendations across: Assortment optimization, Shelf strategy, Pricing, Promotion effectiveness, Merchandising opportunities, Innovation placement.
- Build compelling, customer-facing category stories that translate insights into action.
- Conduct category diagnostics and identify opportunities for incremental category growth.
- Lead planogram development utilizing JDA/Blue Yonder Category Management and/or ProSpace software.
- Develop Best-in-Class planograms that optimize space productivity and shopper navigation.
- Conduct space-to-sales analyses and recommend shelving improvements.
- Support category resets, remodels, and seasonal merchandising initiatives.
- Manage planogram versioning and implementation recommendations.
- Leverage Dunnhumby loyalty data to identify Shopper segments, Household penetration opportunities, Switching behavior, Basket affinity, Promotional effectiveness, Retention and acquisition opportunities.
- Translate shopper insights into actionable category strategies.
- Partner with Shopper Insights teams on consumer research initiatives.
- Partner closely with Customer Development, Shopper Insights, Brand Marketing, Supply Chain, and Sales teams.
- Influence strategic decisions with customer and internal stakeholders.
- Support innovation planning, assortment reviews, and strategic growth initiatives.
- Share best practices and category learnings across the broader organization.
- Conduct regular store visits to understand shopper behavior and merchandising execution.
- Monitor category performance and identify opportunities for continuous improvement.
- Evaluate competitive activity and marketplace trends.
Benefits
- Paid Company Holidays
- Paid Vacation
- Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
