Category Development Manager, Target

Opella•Minneapolis, MN

3d•Remote

About The Position

Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging. This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella. Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. North America Applicants Only

Requirements

B.A. / B.S. degree required.
5 + years of proven delivery in CPG, preferably within OTC/, both top and bottom-line results required.
Excellent business acumen; proficient category, segment knowledge.
Experience in working on multi-disciplinary teams and managing significant volume of projects.
Knowledge of syndicated data sources, Circana preferred, Numerator Insights & Promo Intel, experience in planogram software systems preferred
Curiosity and passion for creating breakthrough moments in store merchandising and store operation execution.
Promote and lead with direct, honest, and supportive communication
Extremely organized, dependable and self-motivated with the ability to excel in a fast-paced environment.

Nice To Haves

MBA preferred.
Target selling experience preferred.
RX to OTC switching knowledge preferred.

Responsibilities

Partner with the Target Account Team to drive strategy for new items, promotions, merchandising, and category management (including shelf and POG recommendations).
Lead and support retailer-specific research projects, leveraging macro and shopper insights while identifying efficiencies across internal and external efforts.
Serve as the primary liaison between Target, Opella CHC HQ, and broker partners, managing sales reporting and streamlining reporting processes.
Develop and support annual account plans, including BCC recommendations, KPM tactics, and strategies to achieve distribution, merchandising, and promotional objectives.
Provide robust analytical support using customer insights and syndicated data (e.g., Numerator) for planning, promotional evaluation, business reviews, and new item tracking.
Manage merchandising excellence through effective planogram placement, competitive monitoring, and field-level retail execution.
Translate consumer and category trends into actionable insights, supporting new item launches, category leadership initiatives, and proactive responses to customer needs and market opportunities.