Category Analytics Lead, Roundel - Consumer Electronics

Target • Minneapolis, MN

11d • Hybrid

About The Position

Roundel is Target’s entry into the media business; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating within the media marketplace. As a Category Analytics Lead (CAL) on the Performance & Insights team, you will serve as a senior individual contributor and category authority, owning the category-level insight agenda and acting as a strategic thought partner to performance & insights peers, sales teams, merchants, and other enterprise stakeholders. You will operate at the intersection of business strategy, advanced analytics, and influence, translating complex data into scalable insights that shape category direction, inform go-to-market decisions, and drive measurable performance outcomes. This role requires deep category expertise, strong analytical rigor, and the ability to influence decisions without direct people leadership. This position reports to a Director, Performance & Insights. Core responsibilities of this job are described below. Job duties may change at any time due to business needs.

Requirements

• Minimum 7 years of proven digital media analytics, insights or consulting, marketing experience or equivalent experience engaging directly with clients including senior-level stakeholder engagement
• Hands-on experience building and applying statistical and predictive models (e.g., regression, time-series, uplift/causal models, propensity/scoring, forecasting)
• In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies
• Proven ability to translate ambiguous business questions into structured analytical approaches and to influence decisions in a matrixed environment.
• Methodical, well-organized, and detail-oriented with passion to drive results and thrive in an ambiguous environment
• Excellent written and verbal communication skills
• Advanced SQL experience writing complex queries and working with large transactional, media, and digital datasets
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experience with data visualization tools (Domo, Data Studio, Tableau)
• Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)

Nice To Haves

• Preference for candidates to be based in Chicago, New York City, Atlanta, Los Angeles, and Minneapolis as role requires frequent travel to support local clients.

Responsibilities

• Serve as a senior individual contributor and category authority, owning the category-level insight agenda.
• Act as a strategic thought partner to performance & insights peers, sales teams, merchants, and other enterprise stakeholders.
• Operate at the intersection of business strategy, advanced analytics, and influence.
• Translate complex data into scalable insights that shape category direction, inform go-to-market decisions, and drive measurable performance outcomes.
• Influence decisions without direct people leadership.

Benefits

• Comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed