Category Advisor Analyst

Red Bull•Bentonville, AR

About The Position

The Category Advisor Analyst supports Red Bull’s Walmart Category Advisor Team with strategic analytics, shopper insights, reporting, and modular expertise for the Energy Drink category. The role provides reporting and JDA space-planning support and serves as a key Category Management resource on the team. Internally, the position works with the Walmart Category Advisor Team, led by the Sr. Category Advisor. External interactions are primarily with buyers, modular planners, and other Walmart teams. The analyst supports Walmart’s modular process, creates and executes modulars in JDA, maintains store and item master trait lists, and uses planogram automation tools to develop shopper-centric planograms. The role also creates category and shopper presentations, researches and analyzes category initiatives, and tracks and communicates results across in-store and online channels. It applies third-party research and reporting to inform category strategy and turn insights into action, while meeting the Walmart buying team’s needs with urgency, quality, and strong customer service.

Requirements

2–4 years of related work experience.
Strong storytelling skills using data, research, and analysis.
Ability to present industry and category information in a way that establishes rapport, persuades others, and clearly explains the business issue.
Broad general knowledge of the CPG industry.
Advanced Excel skills, including pivot tables, slicers, and formulas to automate and improve reports.
Required experience with JDA space-planning software.
Excellent oral and written communication skills.
Expertise in Microsoft Excel, PowerPoint, and Word.
Self-starter who is detail-oriented, highly organized, able to multitask, and able to work in a team-oriented environment.
Understands the need for accuracy, timeliness, and urgency when needed.
Strong customer-service aptitude and retailer-facing experience.

Nice To Haves

Bachelor’s degree preferred.
Tableau experience is a plus.

Responsibilities

Support the Energy Drink Category Advisor team in assisting the Walmart buyer with the modular process.
Create and execute modulars in JDA, including product libraries, custom highlights, labels, and tables.
Maintain store and item master trait lists and communicate with relevant Walmart teams.
Use planogram automation processes, including Engine and Shelf IQ, to drive shopper-centric planograms.
Create category and shopper presentations using research and analysis to support category and retailer objectives.
Track, measure, and communicate results from in-store and online category initiatives.
Apply third-party research resources to inform and direct channel and category strategy.
Work with Shopper and Consumer Insights teams to identify key Walmart shopper groups or purposes.
Generate and interpret reports, translating insights into action that supports Walmart’s category development strategy.
Support the Walmart buying team’s needs in a timely and efficient manner while maintaining quality and customer service.