CUSTOMER REACTIVATION & RELATIONSHIP BUILDING Proactively contact inactive and low-engagement customers to reactivate visitation and rebuild long-term loyalty. Execute a consistent, strategic outreach cadence through Salesforce, utilizing phone, email, text, and other approved channels. Personalize communication based on customer play history, property preferences, and behavioral insights. Identify opportunities to reintroduce guests to Caesars Entertainment’s Las Vegas offerings, including gaming, hotel, entertainment, dining, and events. SALESFORCE MANAGEMENT & CONTACT STRATEGY EXECUTION Utilize Salesforce as the primary platform for all contact activity, documentation, and follow-up scheduling. Maintain accurate and complete customer records, ensuring all interactions and outcomes are logged in real time. Manage assigned contact lists and daily activity targets, following established KPIs and outreach guidelines. Build call campaigns, track pipeline progress, and measure reactivation success through Salesforce analytics. MARKET & PROPERTY PROMOTION Act as a brand ambassador for Caesars Entertainment’s eight Las Vegas properties, with deep knowledge of property amenities, promotions, program changes, entertainment offerings, and events. Communicate compelling value propositions to drive market visitation and cross-property trial. Leverage property-wide promotions, casino events, and targeted offers to incentivize return play. COLLABORATION & CROSS‑FUNCTIONAL SUPPORT Work closely with Player Development, Casino Marketing, and Analytics teams to identify segments and customers with high reactivation potential. Provide feedback on customer trends, offer attractiveness, and barriers to reactivation. Coordinate with hosts and marketing partners to ensure a seamless guest experience upon return visitation.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed