Campus Ambassador Program Manager

WASH Laundry•Los Angeles, CA

2d•Remote

About The Position

This is an opportunity to build a high-impact national program from the ground up. You'll shape the student experience, develop future sales and marketing talent, and create a scalable ambassador network that strengthens university partnerships while driving measurable business growth. The Campus Ambassador Program Manager is responsible for building, launching, and managing a national campus ambassador program that drives brand awareness, student engagement, and lead generation across colleges and universities. This individual will recruit, train, coach, and develop student ambassadors while partnering closely with Sales, Marketing, and University Account Managers to execute campus marketing initiatives and support customer growth. This role combines recruiting, marketing, sales enablement, event management, and analytics to create a scalable ambassador program that delivers measurable business results.

Requirements

Bachelor's Degree required
3–5 years in program management, marketing, recruiting, or sales
Experience managing multiple projects simultaneously
Experience leading teams without direct authority
Recruiting and interviewing
Project management
Event planning
Marketing campaign management
Public speaking and presentation skills
Leadership and coaching
Budget management
CRM proficiency (Salesforce, Dynamics, HubSpot, etc.)
Microsoft Office Suite
Social media marketing
Data analysis and reporting

Nice To Haves

Preferred fields: Marketing, Business, Communications, Higher Education, Sales
Higher education experience
Campus marketing experience
Brand ambassador program management
Event management
Sales enablement

Responsibilities

Design, launch, and manage the Campus Ambassador Program.
Recruit, interview, hire, and onboard student ambassadors nationwide.
Develop ambassador training materials and ongoing development programs.
Coach ambassadors on sales, marketing, networking, and brand representation.
Maintain regular communication through meetings, webinars, and performance reviews.
Develop semester-based campus marketing strategies.
Execute promotional campaigns to increase student awareness and participation.
Coordinate digital, social media, and grassroots marketing initiatives.
Ensure brand standards are maintained across all campuses.
Plan and coordinate: Welcome Weeks, Housing Fairs, Student Organization Events, Move-In/Move-Out Activities, Campus Promotions, Residence Hall Events.
Provide ambassadors with event toolkits and promotional materials.
Partner closely with: Marketing, University Account Managers, Regional Sales Managers, Operations, Customer Success to align campus initiatives with company objectives.
Track and report KPIs including: Ambassador recruitment, Campus coverage, Event participation, Student engagement, Lead generation, Customer acquisition, Social media performance, Return on marketing investment (ROI).
Develop executive dashboards with recommendations for continuous improvement.