Campaign Specialist

Hearst•Charlotte, NC

3d•Onsite

About The Position

Hearst Television is seeking a Campaign Specialist to be responsible for executing, optimizing, and reporting on digital advertising campaigns across a variety of channels. This role ensures that campaigns deliver against performance goals, meet client expectations, and leverage best-in-class targeting, creative, and measurement tactics. This role reports to the Senior Campaign Manager. This role requires in-office presence. The work location is in Charlotte, NC, at the Hearst Service Center.

Requirements

2–5 years of experience managing digital advertising campaigns.
Proficient with major ad platforms Google Ad Manager (GAM), Meta, DV360 or other DSPs, etc.).
Strong analytical skills, including comfort working with metrics, dashboards, and Excel/Google Sheets.
Experience with trafficking, pixels, UTMs, and third-party tracking tools.
Excellent communication and project-management skills.
Ability to manage multiple campaigns and deadlines simultaneously.

Nice To Haves

Familiarity with brand-safety tools, verification platforms, and attribution systems.
Agency, publisher, or large media-organization experience.
Understanding of SEO/SEM, social strategy, and content marketing.

Responsibilities

Coordinate with internal and offshore trafficking teams to set up, launch, and manage campaigns across multiple ad servers and DSPs.
Oversee trafficking, QA, and pacing to ensure accurate and timely delivery.
Troubleshoot campaign issues (tracking, tags, pixels, discrepancies, and pacing) and coordinate resolution with trafficking teams as needed.
Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline, pacing, performance, and address day-to-day questions.
Provide technical support across products, including On-Site, Audience Extension, Social, and Native.
Monitor daily performance and implement optimization strategies to improve KPIs (CTR, CPA, ROAS, video completion rates, viewability, etc.).
Deliver strategic insights and optimization recommendations aligned with client objectives, and work with trafficking teams to execute changes.
Produce weekly and ad hoc performance reports with insights, trends, and actionable recommendations.
Present results to internal teams and clients with clear, data-driven narratives.
Identify and disseminate learnings that inform future campaign strategies and proposals.
Partner with Finance and Operations to support monthly billing and resolve discrepancies.