Campaign Planning and Integration Associate

Macy's•New York, NY

11h•$94,200 - $156,960

About The Position

The Associate, Brand Strategy plays a pivotal role in shaping how Macy’s shows up in the world, helping to connect culture, customers, and creativity in ways that move Macy’s forward. Working alongside the Senior Director of Brand Strategy, this person will help develop integrated campaigns that are insight-led, culturally relevant, and emotionally resonant. The ideal candidate is insatiably curious: about people, culture, retail, and what makes brands matter. They know how to spot the unobvious gems that inspire big ideas and can turn those insights into clear, compelling briefs that spark breakthrough creative. The candidate doesn’t need deep retail experience, but they should be passionate about retail and how it is evolving.

Requirements

Brand & Strategic Thinking: Strong understanding of marketing principles, consumer behavior, brand strategy development, and the retail landscape; able to translate insights into actionable strategies that strengthen Macy’s brand presence.
Insight Development & Cultural Curiosity: Deep curiosity about people, culture, and trends; skilled at uncovering insights from diverse sources and transforming them into inspiring, relevant creative briefs.
Creative Storytelling: Exceptional research, analytical, and writing skills; able to craft compelling narratives that connect data, culture, and emotion to drive breakthrough creative work.
Collaboration & Influence: Proven ability to foster collaboration across marketing, creative, and merchandising teams; communicates clearly and persuasively to influence decisions and inspire others.
Project Management & Execution: Highly organized and detail-oriented, capable of managing multiple projects and priorities simultaneously while maintaining high standards of quality and timeliness.
Analytical & Critical Thinking: Able to evaluate trends, assess data, and draw actionable conclusions that inform marketing strategy and campaign development.
Proactive Leadership & Drive: Self-motivated with a strong bias for action; identifies opportunities, anticipates needs, and advances work independently while maintaining alignment with team objectives.
Agency & Partner Management: Skilled at managing external agency relationships to ensure seamless collaboration and delivery of exceptional creative outcomes.

Nice To Haves

This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Responsibilities

Ensure adherence to brand guidelines across all marketing materials and communications
Lead the planning and execution of creative brief and marketing plan tactical support, including: Partner with the customer team to understand customer needs and behaviors, leveraging these insights to develop compelling briefs and marketing plans
Collaborate with trend forecasting and editorial content teams to include key seasonal trend and key item priorities for briefing
Effectively communicate marketing brief details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for campaign cohesiveness
Review all concepts to guarantee alignment with campaign objectives, providing timely and constructive feedback
Lead postmortem process to capture key successes and opportunities for future campaigns
Hunt for what’s next in culture, category, and market trends, transforming those signals into insights, opportunities, and provocations that push the work (and the team) forward
Work closely with creative teams, providing clear direction and igniting their passion to develop big ideas.
Foster a collaborative environment where marketing, creative, and merchandising teams work seamlessly to bring strategic vision to life.
Collaborate with external agency partners effectively, ensuring a smooth relationship and delivering exceptional results.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement