Campaign Performance Analyst

Meijer • Grand Rapids, MI

8d

About The Position

As a Campaign Performance Analyst within the Meijer Media organization, you will analyze marketing performance results, develop and socialize insights, and promote experimentation to identify growth opportunities. You will work closely with numerous stakeholder teams, including Ad Ops, Sales as well as Tech, Data and Analytics CoE Teams. This role involves preparing vendor-facing campaign performance reports that measure the impact and effectiveness of media tactics.

Requirements

• 3-5 years of experience in analytics and reporting at a publisher, ad network, Retail Media Network or eCommerce /retail company.
• Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc.
• Familiar with digital platforms and tools, such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc.
• Ability to work directly with external partners (Ad Agency and Tech vendors) to get access to data and get clarification / more granular information as needed.
• Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Attention to detail, accuracy, and quality.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc.
• Analyze campaign performance across different channels, segments, creatives, and products.
• Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective.
• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement.
• May perform other duties as assigned or required.

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed