Campaign Marketing Manager

Blend360•Columbia, MD

About The Position

Overview: We are seeking an experienced and strategic Campaign Manager to join our Corporate Marketing team, with a strong focus on content, technical storytelling, and brand-led campaigns. This role partners closely with business units to understand priorities, shape campaign narratives, and build integrated marketing roadmaps aligned to broader Account-Based Marketing (ABM) go-to-market strategies. The ideal candidate is a strong communicator and editor with a proactive hands-on mindset—comfortable translating complex technical concepts into clear, compelling content across channels. Success in this role requires excellent organization, the ability to manage multiple initiatives in parallel, and a collaborative approach in a fast-paced environment. Experience in the technology or consulting industry, particularly supporting ABM and multi-channel campaigns, will enable this individual to thrive. Job Description Integrated Campaign Strategy & Planning: Own end-to-end campaign strategy—from concept through execution—developing cohesive, multi-channel campaigns that align to business priorities, ABM strategy, and brand standards. Content & Technical Messaging Leadership: Translate complex technical offerings into clear, compelling campaign narratives. Lead development of core messaging, technical copy, value propositions, and content frameworks across digital, sales, and partner channels. Campaign Execution & Orchestration: Manage timelines, deliverables, and workflows across creative, demand, product, and agency teams to ensure campaigns launch on time, on brand, and with consistent messaging across all touchpoints. Brand Consistency & Quality Control: Act as a brand steward across campaigns, ensuring tone, voice, visual alignment, and messaging consistency while raising the quality and clarity of campaign outputs.

Requirements

5+ years of progressive marketing experience
Proven track record in campaign marketing, content generation, and enterprise marketing in North American markets
Demonstrated success in managing technology partnerships and alliance marketing programs such as AWS, Snowflake, PEGA, or Databricks
Experience in content strategy, and narrative building for diverse audiences
Language Requirements: Advanced English proficiency (written and verbal)
Deep understanding of global market dynamics, including cultural nuances, business practices, and communication approaches
Experience engaging and influencing C-level executives and senior stakeholders
Strong project management capabilities with ability to balance strategic thinking and tactical execution

Nice To Haves

Experience working with cloud ecosystem partners and understanding of cloud technology landscape
Proven ability to work with 3rd party agencies, sponsors, partners, clients, media and vendors
Track record of producing industry thought-leadership content
Experience working with distributed marketing teams across multiple countries
Understanding of digital transformation trends in enterprises and institutions
Analytical mindset with expertise in marketing automation, CRM systems, and data visualization tools
Previous experience working with or for major technology vendors (AWS, Microsoft, Google, etc.)

Responsibilities

Stakeholder & Business Unit Partnership: Collaborate with business unit leaders to understand priorities and translate them into focused campaign initiatives that support go-to-market objectives and sales enablement needs.
Campaign Performance & Optimization: Define campaign success metrics, monitor performance across channels, and analyze results to optimize messaging, content effectiveness, and audience engagement. Analyze performance data to deliver actionable insights, optimize messaging and channel mix, and continuously improve campaign effectiveness through testing and iteration.
Own campaign activation workflows, timelines, and production execution in partnership with creative, demand, and agency teams. Ensure campaigns are launched efficiently, tracked accurately, and reported clearly across platforms. Establish repeatable campaign frameworks, templates, and best practices to scale high-quality campaign execution efficiently across teams.
Narrative Development & Content Strategy: Lead campaign narrative development and content strategy tailored to diverse North American audiences, including public and private sector stakeholders. Translate complex technical concepts into clear, compelling, and audience-specific messaging.
Content Creation & Editorial Leadership: Drive the creation of high-impact content assets—including case studies, whitepapers, thought leadership, solution briefs, and executive presentations—while ensuring consistency in voice, tone, and brand standards.
Cross-Functional Messaging Alignment: Collaborate closely with leadership, sales, solution architects, partners, and agencies to align campaign messaging, value propositions, and technical positioning across all customer touchpoints.
Multi-Market & Localization Strategy: Partner with global marketing teams to adapt and localize campaign content for regional market dynamics, ensuring cultural relevance and consistency across languages and markets.
Sales & Partner Enablement Support: Support integrated campaigns that align marketing initiatives with sales priorities and partner ecosystem strategies, delivering content and messaging that accelerates adoption, pipeline, and customer outcomes.

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