Campaign Marketing Manager (ARG)
About The Position
The Campaign Marketing Manager is responsible for leading the strategy, execution, and optimization of all marketing campaigns across the Allergy Research Group ecosystem. This role owns the development of a comprehensive communications plan that spans conversion, nurture, retention, and reactivation campaigns for all audiences, in close collaboration with internal teams and agency partners such as SageFrog. This position drives engagement, retention, and revenue growth through coordinated lifecycle journeys, automated campaigns, and upsell/cross-sell initiatives. The ideal candidate combines strategic thinking with hands-on execution, leveraging data-driven insights, segmentation, and creative collaboration to deliver personalized experiences that strengthen customer loyalty and accelerate lead-to-revenue performance across both Direct-to-Consumer (DTC) and Healthcare Practitioner (HCP) audiences.
Requirements
- 3+ years of experience in campaign management, CRM, or lifecycle marketing, preferably within the wellness or healthcare industries.
- Proven success managing multi-channel lifecycle campaigns, including email, SMS, retention, upsell, cross-sell, and reactivation.
- Experience working with or marketing to Healthcare Practitioners or Professionals (preferred).
- Strong B2B marketing experience, including understanding of long-lead acquisition cycles, nurturing strategies, and relationship management.
- Hands-on experience with HubSpot (required).
- Familiarity with Shopify or other eCommerce platforms, including event-based automation and purchase behavior analysis.
- Ability to interpret campaign performance data and translate insights into actionable optimizations.
- Experience designing and analyzing customer journeys, A/B testing, segmentation, and personalization strategies.
Responsibilities
- Lead the creation and execution of the overarching communications plan, defining lifecycle strategy across acquisition, nurture, conversion, retention, and reactivation campaigns.
- Own end-to-end campaign management across email, SMS, and lifecycle automation, from planning and creative briefing through execution, QA, and performance reporting.
- Partner with agency teams to build and optimize customer journeys in HubSpot, driving engagement, conversion, and retention through targeted, behavior-based automation.
- Lead upsell and cross-sell initiatives by leveraging segmentation, product usage, and purchase history to increase average order value (AOV) and subscription longevity.
- Develop and execute retention campaigns focused on reactivation, churn prevention, and customer loyalty across both DTC and practitioner audiences.
- Support HCP acquisition and nurture programs, ensuring lifecycle efforts align with sales enablement, lead scoring, and follow-up coordination.
- Collaborate cross-functionally with Brand, Digital, and Sales teams to translate insights into continuous optimization and informed content planning.
Benefits
- ARG offers a comprehensive benefit package which includes company-paid health benefits, disability and life insurance, generous paid time off, 401(k) match, parental leave, product discounts and more!
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
