Campaign Design Lead (Hybrid in Madison, W or Waverly, IA)

TruStage•Madison, WI

9d•Hybrid

About The Position

This position is responsible for consulting and developing strategies around the “art of the possible” for audience design and list selection within assigned business segments across Unica Campaign and Salesforce Data Cloud. This role will drive business objectives through oversight of Analyst workload assignments, mentoring others, defining new technology requirements, as well as implementing complex relational database strategies to increase operational effectiveness and customer engagement in Marketing tactics.

Requirements

Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related professional work experience.
7+ years in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
Proven experience working with relational databases and demonstrated strong analytical skills.
Expertise in the following applications: MS-SQL, Unica Campaign, Salesforce Data Cloud, and Microsoft Excel
Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willing to become certified within 12 months of hire)
Demonstrated success in project management.
Ability to handle multiple projects and priorities while mentoring others.
Ability to think creatively to achieve desired results.
Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.

Nice To Haves

Knowledge of Adobe Workfront and Azure Dev Ops preferred.
Leadership experience in the form of leading direct reports and/or project teams preferred.
Experience with Salesforce Marketing Cloud a plus.

Responsibilities

Responsible for intake and quality of all audience selection work for assigned business segment
Owns consulting on and researching “art of the possible” for assigned business segment within the audience design/list selection domain
Participates in Marketing Planning ceremonies, proactively bringing forward ideas for consideration and interfaces with the strategic Marketing Core Team for assigned business segment
Provides direction and coaching to analysts on complex, high-impact or cross-segment initiatives
Proactively recommends and drives implementation of new audience selection strategies
Reviews implementation (QA) of net-new audience logic before production go-live and may occasionally perform complex audience builds.
Supports complex issue resolution
Develops and optimizes audience selection processes, including creating documentation and training other team members
Consults with IT on enablement support as well as required technology lifecycle management needs, identifying appropriate sequencing to minimize disruption to business operations.
Develops User Acceptance Testing (UAT) plans, executing UAT as well as assigning duties to analysts as necessary
Leads, plans, coordinates or aligns cross-functional partners on large or complex initiatives.