About The Position
We are seeking a technically strong Business Analyst with deep expertise in marketing technology ecosystems. This role will bridge business needs with technical execution, driving scalable solutions across Marketo, Marketing Cloud, Salesforce, and integrated platforms, with a focus on data architecture, automation, and end-to-end customer journey orchestration.
Requirements
- 7+ years in Marketing Operations / MarTech with hands-on Marketo experience
- Experience managing Marketo–Salesforce integration and lifecycle design
- Experience with event platforms (Cvent), enrichment tools (ZoomInfo), conversational tools
- Experience in Agile environments
- Deep expertise in Marketo
- Strong understanding of Salesforce data model and lifecycle
- Experience with APIs, webhooks, integrations
- Knowledge of data architecture and governance
- Troubleshooting sync issues and campaign logic
- Understanding of attribution and analytics
- Strong analytical and systems-thinking mindset
- Ability to balance business and technical needs
- Excellent stakeholder communication
- Detail-oriented and proactive
- Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Responsibilities
- Translate business requirements into scalable technical solutions across Marketo and integrated systems
- Architect, design, and continuously optimize advanced Marketo programs, including lifecycle frameworks, lead scoring models, segmentation strategies, and automated workflows
- Own and govern the Marketo–Salesforce ecosystem, ensuring robust integration, data integrity, and alignment with revenue operations strategy
- Define and evolve enterprise data architecture across marketing and sales systems (Marketo, Salesforce, web platforms, Cvent, and other MarTech tools)
- Drive integration strategy, design, and execution, including APIs, webhooks, and third-party platforms; serve as the escalation point for complex troubleshooting
- Establish and maintain comprehensive technical documentation, system design standards, and process frameworks to support scalability and operational excellence
- Collaborate with QA teams on testing frameworks
- Identify system limitations and optimization opportunities
- Analyze marketing data and attribution
- Support scalable marketing automation strategies
- Deliver technical demos to stakeholders
Benefits
- excellent time away from work programs
- comprehensive wellness initiatives
- competitive pay and benefits
- volunteer days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
