Business Strategy Analyst Senior

USAA•San Antonio, NC

13h•Hybrid

About The Position

USAA is seeking a Data Analytics and Reporting Analyst to support Digital Acquisition Analytics. This role involves developing reporting solutions, conducting performance analysis, and generating actionable business insights. The analyst will be an expert in Adobe Analytics and connecting it with offline sources to translate digital experiences into ultimate outcomes. The goal is to build a foundation and create dashboards and insights that empower Product Managers and Owners to manage digital products more effectively. The ideal candidate will possess strong analytical and reporting skills, experience with digital analytics platforms, and the ability to translate complex data into meaningful insights for business partners. This individual will collaborate closely with Digital Acquisition teams, product owners, and other stakeholders to understand reporting needs, develop performance metrics, and drive data-informed decision-making. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Requirements

Bachelor's Degree in Business, Science, Finance, Economics or related field; OR 4 years of relevant education and/or experience.
Minimum 6 years’ data and/or analytics or strategy consulting experience OR a minimum of 4 years’ data and/or analytics or strategy consulting experience and up to 2 years’ progressive functional business relevant experience for a total of 6 years combined experience OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 4 years’ experience in data and/or analytics or strategy consulting.
Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights.
Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions.
Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).
Demonstrated experience in project management.

Nice To Haves

Bachelor's Degree in Analytics, Data Science, Business, Information Systems, Marketing Analytics, or a related discipline.
Experience developing dashboards and reports using Adobe Analytics or similar digital analytics platforms.
Strong experience querying, transforming, and analyzing data using SQL.
Experience working with Snowflake or other cloud-based data platforms.
Experience working with User data – Fullstory, Glassbox, Qualtrics
Proven ability to analyze large datasets and translate findings into actionable business recommendations.
Experience presenting analytical findings and insights to business leaders and stakeholders.
Knowledge of digital marketing, digital acquisition, customer experience, or web analytics.
Experience defining and implementing performance metrics, KPIs, and reporting frameworks.
Understanding of customer journey analysis and digital engagement measurement.
Ability to partner effectively with cross-functional teams, including business partners, product owners, and technology teams.
Experience training or coaching business users on reporting tools and data interpretation.
Strong problem-solving, critical thinking, and communication skills.
Demonstrated ability to prioritize multiple initiatives and work in a fast-paced, data-driven environment.

Responsibilities

Develop, maintain, and enhance Adobe Analytics dashboards and front-end reporting solutions.
Ensure reporting accuracy, data integrity, and alignment with business requirements.
Query, transform, and analyze data from enterprise data sources, including Snowflake.
Conduct in-depth analysis to identify performance trends, anomalies, and optimization opportunities.
Deliver actionable insights and recommendations that support business strategy and performance goals.
Present findings and strategic recommendations to business stakeholders and leadership.
Apply analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
Train and support stakeholders on report interpretation and data-driven decision-making.
Partner with Digital Acquisition teams to understand evolving reporting needs and business objectives.
Develop a deep understanding of customer journeys, digital experiences, and performance touchpoints to improve overall customer outcomes.