Business Solutions Specialist

Great Lakes Energy • Newaygo, MI

1d • Hybrid

About The Position

Great Lakes Energy is looking for a relationship-focused and results-driven Business Solutions Specialist to help grow Truestream's business customer base while delivering an exceptional customer experience. In this role, you'll serve as a trusted advisor to business customers, guiding them through the sales process, supporting ongoing account management, and identifying solutions that help their organizations thrive. You'll build strong relationships, drive revenue growth, collaborate across departments, and play a key role in expanding Truestream's presence throughout the communities we serve.

Who We Are
For over 85 years, Great Lakes Energy has powered rural communities across 26 counties in western and northern Michigan. As the third-largest Michigan-based electric utility and the state's largest member-owned power company, we serve over 128,000 meters with pride. Beyond delivering reliable electricity, we are leaders in advanced fiber technology through Truestream, our communication solutions subsidiary.

At Great Lakes Energy, we prioritize enriching the lives of our community members and employees. With over 300 team members, we're more than just colleagues, we're a close-knit family, united by a shared vision of growth, innovation, and community service.

A Day in the Life of a Business Solutions Specialist
As a Business Solutions Specialist, your day may begin by reviewing your sales pipeline, responding to customer inquiries, and preparing for meetings with prospective and existing business customers. You'll connect with organizations throughout our service territory to better understand their connectivity, communication, and technology needs, helping them identify the Truestream solutions that best support their goals.

Throughout the day, you'll meet with business leaders, conduct discovery conversations, prepare proposals, and guide customers through the sales process from initial contact through service activation. You'll build meaningful relationships, follow up on opportunities, and work proactively to ensure customers receive exceptional service every step of the way.

You'll collaborate closely with internal teams to coordinate installations, support onboarding activities, process account changes, and ensure successful service delivery. Whether helping resolve a customer concern, managing contract renewals, or identifying opportunities to expand services, you'll serve as a trusted partner focused on customer success.

Before the day ends, you may update CRM records, review sales and customer satisfaction metrics, forecast upcoming opportunities, and plan outreach efforts to support continued growth. You might also attend networking events, community functions, or industry gatherings to strengthen relationships and generate new business opportunities.

Who You Are
You're a motivated professional who enjoys building relationships and helping customers find solutions that add value to their organizations. You understand that successful sales begin with listening, learning, and developing trust.

You thrive in customer-facing environments and are comfortable balancing prospecting, account management, and problem-solving responsibilities. Your strong communication skills allow you to connect with customers at all levels, while your organizational abilities help you manage multiple priorities and opportunities simultaneously.

You enjoy collaborating with others, embrace continuous improvement, and are energized by achieving goals while delivering excellent customer experiences. Whether you're developing a new business relationship, supporting an existing account, or representing Truestream in the community, you take pride in creating positive outcomes for customers and the company.

Requirements

• Bachelor's degree in Business, Marketing, Sales, Communications, or a related field.
• At least five years of related experience. Equivalent combinations of education and experience may be considered.
• Two years of customer service experience required.
• Experience in account management, sales, project management, consultative selling, customer service, or other customer-facing roles.
• Proficiency with Microsoft Office/365 and position-specific software applications, including CRM and customer management systems.
• Ability to learn and adapt to emerging workplace technologies.
• Experience generating leads, developing customer relationships, managing sales opportunities, and closing business solutions through a consultative approach.
• Strong interpersonal, presentation, negotiation, and customer service skills with the ability to build lasting business relationships.

Nice To Haves

• Broadband or telecommunications industry experience is strongly preferred.

Responsibilities

• Serve as a trusted advisor to business customers.
• Guide customers through the sales process.
• Support ongoing account management.
• Identify solutions that help customer organizations thrive.
• Build strong relationships.
• Drive revenue growth.
• Collaborate across departments.
• Expand Truestream's presence throughout the communities served.
• Review sales pipeline.
• Respond to customer inquiries.
• Prepare for meetings with prospective and existing business customers.
• Connect with organizations to understand their connectivity, communication, and technology needs.
• Identify Truestream solutions that best support customer goals.
• Meet with business leaders.
• Conduct discovery conversations.
• Prepare proposals.
• Guide customers through the sales process from initial contact through service activation.
• Follow up on opportunities.
• Ensure customers receive exceptional service.
• Collaborate with internal teams to coordinate installations.
• Support onboarding activities.
• Process account changes.
• Ensure successful service delivery.
• Resolve customer concerns.
• Manage contract renewals.
• Identify opportunities to expand services.
• Update CRM records.
• Review sales and customer satisfaction metrics.
• Forecast upcoming opportunities.
• Plan outreach efforts to support continued growth.
• Attend networking events, community functions, or industry gatherings to strengthen relationships and generate new business opportunities.

Benefits

• Comprehensive health insurance
• Generous paid time off (PTO)
• Wellness program (supports physical, financial, and mental well-being)
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Parental leave benefits (two weeks paid leave for moms and dads)
• Adoption assistance (up to $2,000 in related expenses)
• Investment in training and development (advancing education, learning new skills, job shadowing)
• Retirement savings plans (traditional pension and 401(k) option for eligible employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level