The Business Solution Analyst (Hopkins Edge) administers, maintains, and supports data governance and performance for the university’s unified Customer Relationship Management (CRM) platform. The platform supports Hopkins Edge marketing, enrollment, and business development efforts. The analyst serves as the central owner of learner and prospect data, ensuring accurate, actionable insights are available to the Hopkins Edge Portfolio Strategist, marketing and business development teams, and divisional partners across all ten schools. In collaboration with the Vice Provost of Academic Affairs and Innovation, the analyst ensures the CRM platform performs optimally and complies with data governance decisions and institutional guidelines and policies. The role supports enrollment growth, lead generation, and content strategy across Hopkins Edge business work streams. It routinely works with the platform vendor, central IT, marketing and business development teams, and school Hopkins Edge leads to maintain seamless data flows across the Hopkins Edge ecosystem. The analyst also establishes reporting frameworks and dashboards that turn enrollment and engagement data into decision-ready insights. The position works with sponsors and users to define project scope and objectives, gather requirements, analyze business problems, and recommend automated solutions and process improvements. It collaborates with project teams on requirements, testing, and business intelligence initiatives; creates and executes test strategies, plans, cases, scripts, and datasets; coordinates testing and data validation; documents results and tracks defects; and reports test metrics. The analyst also facilitates data governance, supports and trains users on testing tools, develops business cases and functional specifications, evaluates needs for quantitative analysis, and communicates with stakeholders and technical teams.
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Job Type
Full-time
Career Level
Mid Level