Business Product Manager, Vice President, Commercial Bank

Citizens•Charlotte, NC

1d•Hybrid

About The Position

Citizens Commercial Bank is establishing a new Product organization, led by a Chief Product Owner who reports directly to the Head of Commercial. The Business Product Manager, Vice President is a key initial hire, serving as the primary go-to-market engine for this new function. This role bridges the Product organization with Commercial coverage bankers, segment heads, and field leaders. The individual will manage a specific product and feature area focused on Commercial coverage and field enablement, aiming to achieve measurable outcomes through roadmap execution, stakeholder alignment, and continuous improvement. This role collaborates closely with the Product Lead Director, Product Enablement Director, Commercial Analytics Team, Marketing, Sales Enablement, and Commercial business leaders to ensure the GenAI Banking Platform, Insights and lifecycle capabilities, and AI use cases are successfully adopted in the field, fostering banker advocacy and driving measurable revenue impact. The function is planned to expand in early 2027 with additional Product Owners for Treasury, Operations, and other Commercial domains, supported by dedicated scrum teams. The Business Coverage Lead will be crucial in ensuring these expanded capabilities reach bankers with appropriate positioning, training, and field routines from the outset through to full scale.

Requirements

7 plus years of experience in product management, product marketing, go to market strategy, or Commercial Banking coverage / sales enablement roles.
Demonstrated success leading go to market for new product launches and feature releases in financial services or a comparable regulated industry.
Strong understanding of Commercial Banking products, coverage models, and banker workflows.
Proven analytical ability, including market research, data analysis, and translation of hard data into actionable strategy and field plans.
Experience leading cross functional teams across Product, Engineering, Design, Marketing, Sales Enablement, and business partners.
Familiarity with AI / GenAI enabled product capabilities and responsible AI considerations such as accuracy, transparency, bias, privacy, and human oversight.
Excellent executive level communication and presentation skills, with the ability to translate complex technical capabilities into compelling commercial narratives
Bachelor's degree in Business, Marketing, Finance, or related field.

Nice To Haves

Prior go to market or coverage product experience in Commercial Banking, Corporate Banking, or Commercial & Investment Banking.
Capital markets product management experience highly desired.
Experience with Salesforce.com, Dealcloud or other Commercial CRM platforms.
Experience with banker enablement, training design, and certification programs.
Certified Scrum Product Owner (CSPO), SAFe, or equivalent.

Responsibilities

Define problem statements for Commercial coverage and translate them into a prioritized go to market roadmap and requirements for the GenAI Banking Platform, Insights and lifecycle capabilities, and AI use cases.
Develop and execute comprehensive go to market strategies for new product launches, capability releases, and feature updates, aligned to Commercial Bank growth, productivity, and risk objectives.
Define target banker and client cohorts, develop buyer and user personas, and ensure consistent communication of product value propositions across all internal and client facing channels.
Serve as the primary Product voice into Commercial coverage teams, segment heads, and Relationship Managers, building trusted partnerships and ensuring the field's needs shape the roadmap.
Partner with coverage bankers to identify business opportunities where the GenAI Banking Platform and Insights capabilities can sharpen deal positioning, support pricing and structuring, and drive client up tiering.
Conduct comprehensive client and banker analysis to identify needs that can be met with new and existing Commercial product capabilities.
Make clear tradeoffs informed by data, banker insights, client feedback, and business context, balancing competing priorities and constraints.
Lead cross functional delivery across engineering, design, analytics, marketing, sales enablement, risk, and business partners for the coverage and field workstream.
Own end to end delivery outcomes for the assigned coverage product area, including release planning, launch readiness, and post launch iteration.
Apply domain and system knowledge of Commercial Banking workflows, CRM, and banker tooling to solution development.
Develop training materials, certifications, and routines that support the banker journey and improve conversion of capabilities into client value.
Foster strong relationships with sales segment partners, RM leaders, and Commercial business heads to ensure alignment and field collaboration.
Analyze product performance and adjust based on results, monitoring adoption, banker engagement, time reclaimed, pipeline impact, win rates, and revenue outcomes.
Conduct market research, competitive analysis, and voice of banker / voice of client research to inform product differentiation, positioning, and roadmap priorities.
Incorporate customer insights into prioritization and delivery decisions, ensuring the team consistently solves the right problems for the field.
Lead stakeholder alignment across Commercial coverage leadership, Marketing, Sales Enablement, EDA, Technology, Risk, Compliance, and Operations.
Establish KPIs to measure the success of go to market initiatives and report transparently on outcomes to the Chief Product Owner and Head of Commercial.
Communicate clearly and concisely to executive audiences, translating product capabilities into commercial narratives that drive revenue and adoption.
Ensure go to market plans embed risk, compliance, model risk, privacy, and responsible AI considerations so capabilities reach the field with the right controls and banker guidance.
Partner with Risk, Compliance, Legal, and Model Risk Management to ensure marketing collateral, banker training, and client facing materials meet regulatory and ethical standards.