Business Intelligence Analyst

Natus•San Diego, CA

4d•$90,000 - $95,000•Remote

About The Position

The Business Intelligence Analyst builds and maintains the analytical foundation that connects marketing activity, market dynamics, and commercial performance to business decisions. This role translates complex data into actionable insights, enabling more effective go-to-market strategies, product prioritization, and investment decisions. It serves as a critical bridge across Marketing, Product, Sales, Finance, and Service to ensure alignment around a single, data-driven view of performance and opportunity.

Requirements

Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related field
2–5 years of experience in marketing analytics, business analytics, commercial analytics, or related role
Experience in healthcare, medical devices, or B2B technology environments preferred
Strong analytical skills with ability to synthesize complex datasets into actionable insights
Experience working with large datasets across CRM, financial, and marketing systems
Proficiency in data analysis and visualization tools (e.g., Excel, Power BI, Tableau or similar)
Familiarity with CRM systems (e.g., Salesforce) and marketing platforms (e.g., HubSpot or similar)
Experience building dashboards, reports, and KPI frameworks
Understanding of data structure, data quality, and governance principles
Ability to identify trends, patterns, and root causes from data and translate these into clear business recommendations
Comfortable working with ambiguity and incomplete data
Strong attention to detail with a commitment to data accuracy
Strategic and analytical thinking and data interpretation
Business partnership and collaboration
Clear communication and structured presentation effectiveness
Execution discipline and process ownership
Attention to detail and data accuracy
Problem-solving and continuous improvement mindset
Sense of urgency and accountability

Responsibilities

Define and standardize core marketing and commercial KPIs across the organization
Build and maintain dashboards and reporting infrastructure to track performance
Establish data definitions, governance practices, and sources of truth
Ensure alignment across Marketing, Sales Operations, and Finance on metrics and reporting
Ensure data integrity by reconciling discrepancies across systems (CRM, Finance, Marketing tools).
Own end-to-end NPI performance tracking and reporting across: Revenue performance, Customer adoption, Funnel progression, Regional performance trends
Conduct post-launch performance analysis
Identify key drivers of performance, risks, and opportunities, and recommend corrective actions
Support continuous improvement of launch processes through data-driven insights
Build and maintain market models (TAM / SAM / SOM) to inform strategic planning
Monitor and synthesize competitive landscape (features, pricing, positioning, trends)
Develop customer segmentation and persona models to support targeting and positioning
Synthesize third-party research and internal data to assess market attractiveness and company position
Design and conduct market research to address key business questions
Mine internal customer and revenue data to identify adoption trends, customer behavior, and growth opportunities
Conduct win/loss analysis to identify drivers of deal outcomes
Support pricing strategy through value analysis and price sensitivity insights
Model adoption curves and growth scenarios for key products and segments
Identify revenue opportunities, commercialization gaps, and portfolio risks
Deliver insights and materials for: Bi-weekly and monthly business reporting, Monthly and Quarterly Business Reviews (MBRs), Annual Operating Plan (AOP) development
Translate complex datasets into clear, concise, and decision-ready insights for leadership
Support Product Council and strategic planning discussions with data-driven recommendations
Partner with Marketing, Product Management, Sales, Service, Finance, and Medical Education to identify and prioritize analytical needs
Enable data-driven decision-making across the commercial organization
Remain up to date and comply with all Quality System procedures relevant to the role, ensuring adherence to company standards and regulatory requirements
Contribute to the team's success by embracing our North Star guiding principles and behaviours, actively participating in a culture that puts our Patient first. Demonstrate exceptional teamwork, agility, accountability, and respect, cultivating an environment where collaboration and continuous improvement thrive.