Business Intelligence Analyst - Retail Systems & CRM

MCM Worldwide•New York, NY

4d•$85,000 - $95,000

About The Position

Our Brand MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel, and technology, MCM embodies the bold, rebellious, and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - MCM’s millennial and Gen Z audience is genderless, ageless, empowered, and unconstrained by rules and boundaries. MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com. Working with us: With a highly collaborative workforce working from offices and stores around the world, MCM established a multinational/multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical standards. Our employees make the best efforts to become high-performing individuals who reflect the diversity of the communities in which we work and live. MCM’s commitment to diversity and inclusion includes recruiting and retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits, and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any form of harassment, insultation, ostracization or groundless defamation of any other person. Position Overview: We are seeking a proactive, technically skilled, and analytical Business Intelligence Analyst (Retail Systems & CRM) to support, optimize, and enhance our omnichannel store and digital customer communication ecosystem. Reporting directly to the Director of Business Intelligence, this role supports retail business operations, marketing technology, and data teams by helping translate business needs into effective system and reporting solutions. The primary focus of this role will be supporting the functional management of our clienteling platform while expanding into Salesforce Marketing Cloud (SFMC) to help build, monitor, and optimize data-driven customer engagement journeys. The ideal candidate is a strong problem-solver who can troubleshoot front-end retail app issues, analyze CRM analytics and data flows, identify insights, and support the translation of business needs into clear functional requirements.

Requirements

2–4 years of experience in business analysis, application support, or a technical-functional role within a data-driven environment.
Proven experience working with retail technologies, omni-channel ecosystems, or point-of-sale (POS) environments. Direct experience with clienteling platforms (e.g., Proximity) is highly advantageous.
Hands-on exposure to Salesforce Marketing Cloud (SFMC), specifically regarding journey builder, data extensions, or similar enterprise CRM ecosystems.
Strong background in QA/UAT planning, coordination, and defect tracking.
Excellent problem-solving skills with a natural curiosity for how data flows between disparate systems. Comfortable working adjacent to BI reporting tools and databases.
Ability to translate technical concepts into clear business language, and vice versa. Strong communication and collaboration skills are essential.
Basic coding is a major asset, especially SQL/Python for pulling data, HTML/CSS for fixing email templates.

Nice To Haves

Basic coding is a major asset, especially SQL/Python for pulling data, HTML/CSS for fixing email templates.

Responsibilities

Serve as a primary technical and functional point of contact for retail store teams experiencing issues with the Proximity clienteling platform.
Perform rapid issue triaging and deep-dive troubleshooting. Resolve configurations or escalate advanced bugs to IT vendors and internal engineering and data teams.
Monitor overall system performance, data sync integrity between platforms, and ensure high availability for in-store teams.
Maintain a centralized repository of issue logs, resolutions, and recurring technical trends to inform future system upgrades and training opportunities.
Support the planning, coordination, and execution of UAT cycles for new features, API updates, and platform enhancements.
Collaborate with business users to define realistic test cases, edge cases, and strict acceptance criteria.
Document test execution results meticulously, tracking defects and ensuring the platform meets rigorous quality and compliance standards prior to production deployment.
Partner closely with retail, commercial, and marketing stakeholders to discover, document, and analyze the technical requirements needed to support business strategies.
Translate business requests into clear, actionable functional requirements and user stories for technical development teams.
Collaborate with the wider BI team to ensure that customer data captured in-store via clienteling platforms flows accurately into CRM environments for precise targeting, campaign measurement, customer segmentation, and ongoing performance analysis.
Continuously evaluate current workflows to identify automation opportunities, data gaps, and system bottlenecks.
Analyze CRM and clienteling data to identify trends, measure campaign and customer engagement performance, support audience segmentation, and provide actionable insights to retail and marketing stakeholders.
Support the coordination and execution of small-to-medium digital projects, system updates, and third-party vendor rollouts.
Manage project timelines, track milestones, mitigate risks, and proactively clear roadblocks.
Maintain clear, concise, and transparent communication loops between non-technical business units, internal IT/BI teams, and external technology vendors.