Business Intelligence Analyst - Retail Systems & CRM

MCM Products USA • New York, NY

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About The Position

MCM (Modern Creation München) is a luxury lifestyle goods and fashion house founded in 1976. We are seeking a proactive, technically skilled, and analytical Business Intelligence Analyst (Retail Systems & CRM) to support, optimize, and enhance our omnichannel store and digital customer communication ecosystem. This role supports retail business operations, marketing technology, and data teams by helping translate business needs into effective system and reporting solutions. The primary focus will be supporting the functional management of our clienteling platform while expanding into Salesforce Marketing Cloud (SFMC) to help build, monitor, and optimize data-driven customer engagement journeys. The ideal candidate is a strong problem-solver who can troubleshoot front-end retail app issues, analyze CRM analytics and data flows, identify insights, and support the translation of business needs into clear functional requirements.

Requirements

• 2–4 years of experience in business analysis, application support, or a technical-functional role within a data-driven environment.
• Proven experience working with retail technologies, omni-channel ecosystems, or point-of-sale (POS) environments.
• Hands-on exposure to Salesforce Marketing Cloud (SFMC), specifically regarding journey builder, data extensions, or similar enterprise CRM ecosystems.
• Strong background in QA/UAT planning, coordination, and defect tracking.
• Excellent problem-solving skills with a natural curiosity for how data flows between disparate systems. Comfortable working adjacent to BI reporting tools and databases.
• Ability to translate technical concepts into clear business language, and vice versa. Strong communication and collaboration skills are essential.

Nice To Haves

• Direct experience with clienteling platforms (e.g., Proximity) is highly advantageous.
• Basic coding is a major asset, especially SQL/Python for pulling data, HTML/CSS for fixing email templates.

Responsibilities

• Serve as a primary technical and functional point of contact for retail store teams experiencing issues with the Proximity clienteling platform.
• Perform rapid issue triaging and deep-dive troubleshooting. Resolve configurations or escalate advanced bugs to IT vendors and internal engineering and data teams.
• Monitor overall system performance, data sync integrity between platforms, and ensure high availability for in-store teams.
• Maintain a centralized repository of issue logs, resolutions, and recurring technical trends to inform future system upgrades and training opportunities.
• Support the planning, coordination, and execution of UAT cycles for new features, API updates, and platform enhancements.
• Collaborate with business users to define realistic test cases, edge cases, and strict acceptance criteria.
• Document test execution results meticulously, tracking defects and ensuring the platform meets rigorous quality and compliance standards prior to production deployment.
• Partner closely with retail, commercial, and marketing stakeholders to discover, document, and analyze the technical requirements needed to support business strategies.
• Translate business requests into clear, actionable functional requirements and user stories for technical development teams.
• Collaborate with the wider BI team to ensure that customer data captured in-store via clienteling platforms flows accurately into CRM environments for precise targeting, campaign measurement, customer segmentation, and ongoing performance analysis.
• Continuously evaluate current workflows to identify automation opportunities, data gaps, and system bottlenecks.
• Analyze CRM and clienteling data to identify trends, measure campaign and customer engagement performance, support audience segmentation, and provide actionable insights to retail and marketing stakeholders.
• Support the coordination and execution of small-to-medium digital projects, system updates, and third-party vendor rollouts.
• Manage project timelines, track milestones, mitigate risks, and proactively clear roadblocks.
• Maintain clear, concise, and transparent communication loops between non-technical business units, internal IT/BI teams, and external technology vendors.

Benefits

• Salary range reflects the good-faith hiring base salary range for this position. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as relevant skills, experience, and education/training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed