Business Intelligence Analyst – Marketing

iA Financial Group•Montreal, QC

1d•Hybrid

About The Position

Build the future with us Are you passionate about data, analytics, and marketing, and eager to contribute to the transformation of a leading organization in the insurance and financial services sector? As a Business Intelligence Analyst – Marketing, you will play a key role in supporting marketing strategy, business growth, and customer experience by transforming data into actionable insights. This position offers a unique opportunity to grow your expertise in analytics while making a meaningful impact within a collaborative and evolving environment.

Requirements

Holds a bachelor’s degree in business administration, marketing, finance, data science, computer science, or another relevant field;
Has 3 to 7 years of relevant experience in business intelligence or analytics, ideally in a marketing or commercial context;
Demonstrates strong expertise in Power BI and data visualization principles;
Has a solid knowledge of SQL and Python, or a strong interest in further developing these skills;
Shows a good understanding of marketing concepts and performance metrics (campaigns, acquisition, retention, funnels);
Is able to connect data insights with business needs and strategic objectives;
Is recognized for their analytical thinking, synthesis skills, and ability to simplify complex concepts;
Demonstrates agility, rigor, autonomy, and a collaborative mindset in a matrix environment;

Nice To Haves

Has knowledge of the insurance and savings industry (an asset).

Responsibilities

Developing, maintaining, and continuously enhancing Power BI dashboards to monitor overall business performance and marketing performance (campaigns, acquisition, retention);
Ensuring the quality, integrity, and consistency of data used in analyses and reporting tools;
Analyzing the performance of marketing initiatives across the different stages of the customer funnel and identifying insights to support decision-making;
Responding to analytical requests from the Marketing team and other internal partners (customer and advisor experience, growth, sales);
Contributing to the implementation of analytical solutions with a focus on data structuring, transformation, automation, and documentation;
Interpreting and clearly communicating analytical results to support strategic and operational business decisions;
Advising partners on best practices in business intelligence, marketing analytics, and data visualization;
Collaborating in the application of best practices related to data governance, security, and protection.