Business Insights Analyst || Hybrid in Montvale, NJ (Need locals Only)

DMS Vision•Frisco, AL

1d•Hybrid

About The Position

This role involves conducting on-demand data analysis, distributing regular reports, and maintaining data sources. The analyst will gather and analyze information on the industry, competitors, and marketing factors. The position supports strategic projects aimed at growing sales and profitability, including contractor engagement, product analysis, sales and marketing programs, and external partnerships. A key responsibility is conducting in-depth evaluations of marketing loyalty programs to provide insights and recommendations, preparing monthly presentations and reports. The analyst will proactively analyze customer data to identify prospects, engagement opportunities, and product placements. They will also analyze and report on the effectiveness of product results and marketing programs, collaborating with marketing to develop standard reports, KPIs, and measurement approaches. Continuous deep dives into business performance to identify data insights that drive business outcomes are expected. The role requires synthesizing data, market information, and competitive intelligence to offer actionable insights and business trend information, including quarterly financial results of key competitors. Extracting insights from secondary data sources related to paint and home improvement, and providing industry/market insights for sales planning/forecasting are also crucial. The analyst will work closely with the Product Marketing team to integrate usability studies and research into product requirements for enhanced user satisfaction and customer-driven design. The role includes updating and distributing weekly reports, consolidating reports, and ensuring data integrity, accuracy, and consistency. Automation of recurring reports to improve efficiency and managing various internal ad hoc requests and projects to support Sales Management, Marketing, and peers are also part of the responsibilities.

Requirements

B.A. or B.S. in Business Related Field
3+ years of experience required in key functional areas outlined above
Strong Excel/PowerPoint skills
Proficiency with Business Objects and other mining tools
Proficiency with data visualization tools (ie, Tableau, Qlik Sense)
Ability to communicate openly and honestly with colleagues and customers.
Takes personal responsibility for the quality and content of the work, and complies with information confidentiality requirements where applicable
Ability to work in a rapidly evolving environment and quickly grasp new concepts by demonstrating and applying knowledge of these tasks timely and accurately
Establishes and maintains effective relationships by collaborating with customers by fully understanding and meeting their expectations
Seen as a team player that encourages collaboration and quickly gains trust and support of peers. Finds common ground and solves problems for the benefits of all
Excellent written and verbal communication skills with high degree of accuracy and attention to detail
This position requires minimal travel on an as needed basis
There are minimal physical requirements for this position

Nice To Haves

Prior/current Sales and Marketing FP&A experience

Responsibilities

Support strategic projects to identify and implement initiatives for growing sales and profitability, including contractor engagement and product analysis, sales and marketing programs, external partnerships
Conduct in-depth evaluations of marketing loyalty programs to derive insights and propose recommendations based on findings along with preparing monthly presentations and reports
Proactively analyze customer data to identify potential prospects, opportunities for engagement and product portfolio placements
Analyze and report on effectiveness of product results and marketing programs. Collaborate with marketing to develop standard reports, key performance indicators and develop overall approaches on how to measure and report the business.
Continual deep dive analysis into business performance, identify data insights that lead to delivering business outcomes
Synthesize data, market information and competitive intelligence to provide actionable insights and business trend information, including financial results of key competitors on quarterly basis
Organize and extract insights from secondary data sources related to paint and home improvement
Responsible for industry/market insights trends to help with BM sales planning/forecasting process
Work closely with Product Marketing team to integrate usability studies and research into product requirements to enhance user satisfaction and ensure customer driven design (product usage testing)
Update and distribute reports on a weekly basis, consolidate reports, ensure data integrity, accuracy and consistency
Support and automate recurring reports to increase department and organizational efficiency
Manage various internal ad hoc requests and projects to assist and support Sales Management, Marketing and peers with on-demand analytics