Business Development Specialist

Sena Technologies Inc • Irving, TX

6d • Onsite

About The Position

SENA Technologies is a global leader in Bluetooth and Mesh communication systems, trusted by millions in the powersports and outdoor industries. Leveraging our proven expertise in team communication, SENA Industrial is strategically expanding into the enterprise vertical with a next-generation communication solution. We are seeking a Business Development Specialist to lead the market entry of this innovative solution in North America.

Requirements

• 3–5 years of experience in B2B sales, technical sales, or business development.
• Self-starter who's comfortable prospecting from scratch and staying motivated through longer sales cycles.
• Comfortable engaging a range of stakeholders, from field-level contacts to senior decision-makers.
• Willingness to travel up to 40% (initially DFW region); valid driver's license required.

Nice To Haves

• Bachelor's degree preferred; not required for candidates with a strong, demonstrated sales track record.
• Experience selling through dealers, VARs, or channel partners is a strong plus.
• Background in construction, telecommunications, or IoT industries.
• Experience building a market or client base from the ground up.
• Familiarity with Wi-Fi networking, mesh topologies, or industrial connectivity — or general comfort learning technical products.
• Experience with CRM systems (NetSuite or similar).

Responsibilities

• Identify, recruit, and build relationships with channel partners in the target region. Own the ongoing partner relationship — from initial engagement through onboarding and pipeline collaboration.
• Identify high-potential market segments and build a systematic sales pipeline from the ground up, working both directly with end-users and through channel partners.
• Execute targeted outreach via cold-calling, digital prospecting, and field visits to qualify B2B opportunities among end-users, dealers, and system integrators.
• Own the full sales cycle from initial contact to closing, with a strong focus on securing pilot projects for field validation and driving revenue growth.
• Partner with the Senior Applications Engineer to deliver product demonstrations and support the execution of Proof of Concept (PoC) installations.
• Monitor industry trends and competitor strategies to refine sales tactics and provide the product team with actionable field insights.
• Maintain a transparent CRM pipeline (NetSuite) and provide concise, data-driven updates on field activity and conversion progress.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level