Business Development (Sales) Executive

Hearst•Glendale, CA

15h•$125,000 - $150,000•Hybrid

About The Position

Hearst Media Production Group (HMPG) is seeking a Business Development Executive with extensive national sales experience developing content-driven digital and media content partnerships and sponsorships for family-friendly brands/advertisers, non-profits, and foundations. This individual must establish and maintain senior-level relationships to develop and pitch unique multi-platform branded content programs, ultimately closing and negotiating long-term partnership agreements. The ideal candidate can leverage and create successful relationships with Executives at Fortune 500 companies, media and digital agencies, privately held brand advertisers, and non-profit and foundations executives and boards. This individual has sales experience pitching and negotiating national media/sponsorship contracts and a passion for creating original, unscripted programming across YouTube, linear, streaming, and other digital channels. The position includes a base salary and commission structure. This position reports to the National Sales Manager and is in office four (4) days a week at our Hearst office located in Glendale, CA.

Requirements

8+ years of relevant business development and sales experience with a demonstrated ability to achieve sales targets
Digital agency, media company or branded content studio experience required
Deep understanding of the digital video landscape and analytics, and familiarity with audience data as measured across different media including linear TV, streaming, and social media platforms
Possess a network of contacts with prospective clients of varying sizes, and most importantly, the drive to identify and develop new relationships
Strong business development skills including outbound prospecting, brand research, and cold outreach, presentation development, proposal writing, and experience presenting to C-level executives
Extensive experience in structuring and negotiating branded content contractual arrangements, focused on production, sponsorship, and distribution
Must be conversant with prevailing legal structures and provisions found in media and production contracts and skilled at working with attorneys to shepherd agreements through legal review
Ability to succeed in a cross-functional, fast-paced working environment using clear and effective written and verbal communication
Familiarity with project finance, including navigating detailed internal and client-facing production budgets
Willingness to travel for client pitches and meetings
Proficient in Salesforce
Receptive to learning new, other tools/software that support the sales process (e.g., Winmo, Monday.com, etc.)

Responsibilities

Proactively identify, research, and pitch new sales prospects for original, brand-funded content with a heavy emphasis on YouTube, plus linear, streaming, and other our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, and other media and digital/social outlets
Support creation and present strategic, unscripted concepts for existing content franchises and new, original series to multiple stakeholder groups that meet a client’s business objectives
Navigate complex client organizational environments to pitch and close long-term sponsorships and content production partnerships, including contract negotiation and renewal efforts
Collaborate with the production team and key internal stakeholders to successfully transition closed deals to activation