Business Development Representative - Central Virginia

Alpas Wellness•La Plata, MD

15h•Hybrid

About The Position

Alpas Wellness Centers is dedicated to providing a safe, inclusive, and forward-thinking environment for healing minds and bodies, rediscovering purpose, and forging a path to recovery. We integrate traditional, holistic, and alternative therapies into individualized treatment plans. Alpas Wellness - La Plata is a licensed and accredited residential treatment center in La Plata, Maryland, focused on transforming behavioral healthcare with a personalized, whole-person approach for substance use disorder and mental health concerns. Our facility offers a tranquil environment with residential suites, community spaces, and biophilic design. We aim to revolutionize behavioral healthcare and are looking for passionate individuals to join our purpose-driven team.

Requirements

2–4 years of experience in business development, outreach, or marketing within healthcare, behavioral health, or addiction treatment settings required.
Demonstrated success in territory management and relationship building.
Proficiency in CRM platforms (Dazos preferred), Microsoft Office, and Google Workspace.
Valid driver’s license and reliable transportation required.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Psychology, Business, or related field preferred.
Strong understanding of payer systems and referral development strategy preferred.

Responsibilities

Develop and execute a comprehensive outreach plan for the assigned territory focused on census growth and strategic referral alignment.
Identify, engage, and nurture high-potential referral relationships including hospitals, detox programs, outpatient providers, behavioral health organizations, EAPs, and community/veteran partners.
Conduct regular in-person meetings, calls, and educational presentations to promote Alpas Wellness services and differentiate programs.
Represent Alpas Wellness at community events, professional conferences, and networking functions to strengthen brand visibility.
Build and maintain an active referral pipeline through consistent relationship management and follow-up.
Collaborate with Admissions and Clinical teams to ensure a seamless transition from referral to admission.
Provide timely, professional updates to referral sources regarding patient outcomes and program success (as permitted under HIPAA).
Meet or exceed established monthly referral, admissions, and payer mix goals.
Focus outreach efforts on relationships likely to generate in-network or high-value out-of-network admissions.
Maintain awareness of payer systems, utilization management, and contracting strategies to align territory outreach with organizational goals.
Track referral conversion rates and payer outcomes within the CRM to continuously refine outreach strategy.
Document all outreach activity, meetings, and referral interactions in the CRM (Dazos preferred).
Maintain accurate and timely data entry to ensure visibility and accountability across teams.
Utilize CRM dashboards to analyze performance trends and inform data-driven decision making.
Partner with the Marketing team to coordinate campaigns, community events, and targeted regional initiatives.
Work collaboratively with Admissions and Utilization Review to align referrals with program and payer requirements.
Contribute to weekly BD/Marketing meetings by sharing updates, insights, and territory performance data.
Promote Alpas Wellness’ mission of destigmatizing addiction and mental health treatment through education and community engagement.
Demonstrate professionalism and alignment with Alpas’ values in all interactions.
Act as a brand ambassador, reinforcing Alpas Wellness’ commitment to innovation, compassion, and excellence.
Other duties as assigned