Business Development Representative

Litmus • Toronto, ON

3d • CA$65,000 - CA$75,000 • Hybrid

About The Position

Litmus is building the data foundation that powers industrial AI. AI doesn’t work without real-world, contextualized data - Litmus makes that data usable. As AI adoption accelerates, most industrial environments still can’t access or use their operational data. We solve that gap. We’re a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. Our platform sits at the intersection of edge computing, AI, and industrial operations, enabling some of the world’s largest companies to run operations in real time, reduce downtime, and optimize production. Backed by leading investors and trusted by global manufacturers and partners like Google, Microsoft, Dell, Oracle, and Mitsubishi, Litmus is powering the shift toward software-defined manufacturing.

Requirements

• 2–5 years in B2B sales or business development, ideally in industrial technology, manufacturing software, IoT, or adjacent enterprise SaaS.
• Consistent attainment of pipeline and meeting targets; examples of breaking into new accounts or landing cold outreach with senior stakeholders.
• You research before you reach out. You can connect operational pain to platform value without reciting a script.
• Strong written and verbal skills — capable of writing a cold email a VP of Operations actually replies to.
• You're comfortable with long sales cycles, complex buying committees, and the reality that most great deals start with a 'not right now.'
• Proficient in Salesforce and modern sales tools (Outreach, Salesloft, ZoomInfo, LinkedIn Sales Navigator).

Nice To Haves

• Background in manufacturing, industrial automation, edge computing, or IIoT.
• Experience with account-based sales motions and named account strategies.
• Familiarity with sales methodologies such as Challenger, SPIN, or Sandler.
• Exposure to enterprise sales cycles involving IT, OT, and operational stakeholders.

Responsibilities

• Own a named target account list; research organizational structure, technology stack, and operational priorities to build tailored entry strategies.
• Execute high-quality, multi-channel sequences (email, phone, LinkedIn, events) that lead with insight and industry relevance — not generic templates.
• Identify and engage plant managers, VP Operations, Head of Manufacturing IT, and other economic buyers; understand their digital transformation priorities and connect them to Litmus's value proposition.
• Consistently generate qualified opportunities that meet the bar: right persona, right problem, right timeline. Quality over volume.
• Work shoulder-to-shoulder with your paired AE — align on account strategy, co-develop messaging, and ensure seamless handoffs that don't lose momentum.
• Stay current on manufacturing trends (IIoT, smart factory, AI at the edge, OEE) to sharpen your outreach and inform the GTM team's positioning.
• Keep Salesforce clean and current — activity logs, contact data, opportunity stages. Your pipeline is your professional reputation.

Benefits

• Competitive base salary with uncapped commission potential.
• Fast-track career growth — strong BDRs at Litmus move into AE or senior GTM roles.
• Access to industry training, certifications, and mentorship from experienced operators.
• Remote and hybrid flexibility depending on location.
• The chance to be part of something genuinely important — the infrastructure layer that makes industrial AI real.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed